In this episode of Ortho Static, host James Spencer is joined by guest Matthew Haberl to dive into the world of branding and marketing in the physical therapy industry. They explore effective strategies for building client relationships, from word-of-mouth referrals to drip marketing techniques. Matthew shares valuable insights on how small businesses, especially those in physical therapy, can build trust within their communities and foster long-term patient care. The conversation touches on the importance of personalized follow-ups, creating an engaging website, and leveraging local connections. Whether you're starting your own practice or looking to refine your marketing efforts, this episode offers practical tips and advice for growing a successful, patient-centered business.



Target Audience:

Physical therapists, clinic owners, healthcare professionals, small business owners in the health and wellness industry, marketing enthusiasts, and anyone interested in branding, patient-centered care, and effective marketing strategies in physical therapy and healthcare.

In this episode of Ortho Static, host James Spencer is with guest Matthew Haberl as they discuss the journey of transitioning from a clinical role to private practice ownership. They explore the challenges and rewards of running a business while maintaining clinical expertise, the importance of finding your passion in physical therapy, and how new grads can thrive in both aspects of their careers.

Target Audience: physical therapists, new grad physical therapists, private practice owners, physical therapy business owners, physical therapy residents, clinicians looking to start their own practice, physical therapy students

The APTA Combined Sections Meeting in Houston is the event of the year for physical therapists, and you don’t want to miss out on all it has to offer. Jill Thein-Nissenbaum shares her top strategies for making the most of this massive event. Whether you’re a first-timer or a seasoned attendee, these practical tips will help you thrive. From planning your itinerary to finding the best networking opportunities and navigating the exhibit hall, Jill’s experience ensures you’ll leave Houston inspired and recharged for your PT career.

In this episode of Ortho Static, host Dhinu Jayaseelan and guest Lori Boright explore the intersection of oncology and orthopaedic physical therapy. They discuss how PTs can confidently manage patients with a history of cancer, addressing common challenges, treatment strategies, and the growing need for specialized rehabilitation. Lori highlights the importance of individualized exercise plans and building confidence in treating this unique patient population.

Tune in to learn more about the growing field of oncology rehabilitation and how you can incorporate these practices into your clinical expertise.

Target Audience:

Physical Therapists, Orthopaedic PTs, Cancer Rehabilitation, Oncology Specialists, Healthcare Professionals, PT Students, Clinical Educators, Rehabilitation Practitioners

Welcome to Couch Conversations — a special series celebrating the Academy of Orthopaedic Physical Therapy's 50th anniversary! In this final episode, host Bill Boissenault is joined by Efosa Guobadia and Dawn Magnusson for an engaging discussion on the intersection of individualized care and community health.

From lessons learned in global outreach to the responsibility of representing the physical therapy profession, this episode dives into sustainability, patient-centered care, and the power of early intervention to shape healthier communities.

Target Audience: Physical therapists, students, educators, clinicians, public health advocates, community health professionals.

Washington is buzzing with discussions that could drastically alter the physical therapy landscape. In this video, we unpack the three biggest challenges PTs are facing due to upcoming healthcare changes. From cuts in Medicare funding to the potential reduction in insurance coverage for essential benefits, we explain how these issues could impact your practice. Plus, we share how you can take action now to ensure PTs are recognized for their value in the healthcare system, including the role of AOPT's new video series on payment advocacy.

Join the members of the PASIG for the Performing Arts Panel. Hear from Emily Scherb, PT, DPT, Kristen Hope Schuyten PT, DPT, Melissa Strzelinski, PT, MPT, PhD, and Janice Ying, PT, DPT, to discover how they care for the unique populations of circus artists, dancers, figure skaters and musicians. In this insightful discussion, professionals in performing arts medicine share their best recommendations for broadening outreach and building a performing arts-focused caseload. Topics covered include collaborating with studios, reaching out to musicians, leveraging resources like Music Cares, and strategies for breaking into unique fields like circus and dance medicine.

Have you ever asked yourself, 'What is my APTA membership going towards?' In this episode, we dive into APTA's ongoing efforts to improve payment rates, protect telehealth services, and reduce the burden of prior authorization for Medicare Advantage plans. Justin Elliott, APTA’s Vice President of Government Affairs, shares how PTs can make a real impact by using APTA’s Legislative Action Center to advocate for key healthcare policy changes. With over 50,000 emails sent to Congress this year, APTA members are already driving significant change. Stick around until the end for a brief tutorial on how to take action through the Legislative Action Center.

Join Drs. Dallas Ehrmantraut, PT, DPT, PhD student, and Bremen Abhul, PT, DPT, PhD student, as they present a compelling case for physical therapists as partners in multidisciplinary care. In this session, they highlight research showing physical therapists’ ability to order imaging safely and judiciously, and reveal groundbreaking findings from their own meta-analysis of randomized controlled trials. This analysis offers clear evidence of physical therapists' effective use of imaging, contributing to enhanced patient outcomes and more efficient healthcare systems.

Target Audience:

Physical therapists, clinical researchers, orthopedic specialists, healthcare administrators, educators in physical therapy, and those interested in evidence-based practices and improving patient care through interdisciplinary collaboration.

Physical therapists are facing mounting challenges with fee schedule cuts, prior authorizations, and restrictive policies from payers like UHC. In this video, we outline how these changes are impacting practices and the actionable steps PTs can take to protect their businesses. Explore strategies like appealing denials, negotiating contracts, and using tools in the State Payer Advocacy Resource Center. Advocacy is key to addressing these systemic issues, and we’ll show you how to get involved and create meaningful change for the profession.