As you may already know, authenticity is kind of a big deal to me.

It’s the cornerstone of my work in the world. As a communication coach, I’m NEVER interested in “polishing” someone as a communicator. I’m interested in revealing someone in their truest most beautiful form.

And I’ve been doing this for a LONG time. The good thing about being devoted to a practice, to a craft, is that you feel quite confident, and quite sure of yourself. The bad thing about being devoted to a craft is that sometimes you think "What could this person possibly teach me? I do this for a living."

But that’s exactly what my guest today did, she taught me to see a blind spot in my own pursuit of authenticity.

My friends, I’d like to you meet Jessica Zweig, most of the SimplyBe podcast, author of Be. - A No Bullsh*t Guide to Increasing Your Self Worth and Net Worth By Simply Being Yourself

She is an award-winning entrepreneur, personal branding expert, the founder and CEO of SimplyBe. Agency where she works with entrepreneurs, creatives CEOs and the companies they lead to help them grow on and offline by leveraging the most powerful marketing tool on the planet: authenticity.