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A marketer turned developer now marketing a marketing tool.

After working in the industry for several years, Jeff Gonzales saw a need for dealers to quickly be able to do their own marketing and ad campaigns. The tool that he developed, AET Automotive, incorporates all of the compliances that dealers face with their marketing. A punk rock vibe, some crazy stories and some insight into the future of marketing made for a fun interview.

What we talk about in this episode:
0:00 Intro with Michael Cirillo, Paul J Daly and Kyle Mountsier.

7:35 One of Jeff’s big concerns joining the automotive industry was whether they would take his advice or respond with, “This is the way we’ve always done it.”

10:01 Jeff thinks that automotive marketing is generally behind the rest of retail marketing. Right now, TikTok is the new Facebook. Dealers are slow to adopt, but Jeff thinks that it’s a great new opportunity.

17:02 AET’s platform is all about empowering the dealer to be able to do their own creative effectively and easily.

24:04 The interview wraps up by Jeff tying his journey to automotive to his love of action sports, something he’s starting to pass on to his daughter.

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Connect with Jeff Gonzales on LinkedIn
Learn about AET Automotive

⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally!

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