The PPC Den: Amazon PPC Advertising Mastery

Overcoming Challenges of Running Google Ads to Amazon Listings


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Running external traffic to your Amazon listing is a great idea because it boosts ranking, boosts ROAS, and there’s a brand referral kickback. However, as Bobby Pulte of Search Scientists shares, it comes with challenges, including an imperfect click-path, a lack of reporting, and indirect tracking rank. This is an obstacle we recommend you overcome because it’s highly beneficial, and this episode provides the nine-step process for doing just that.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 Michigan mitten

03:54  Benefits of sending Google Ads to Amazon Listing

8:18 Three Challenges of sending Google Ads to Amazon

18:27 Nine-Step Recommended Google Ads to Amazon Process

35:45 Behind the scenes

If you like what you hear, leave us a video review! We might share it on the show. 

🦡 Resources & Links
  • Where to find Bobby, Search Scientists
  • How to Send Google Ads Traffic to Your Amazon Listing
  • Learn More About Our Google Ads to Amazon Service
  • Brand Referral Bonus
  • A Look At Amazon’s New Sponsored Display Reports (Featuring Bobby Pulte)
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  • Look through all our show notes
  • Book a call to discuss Amazon PPC strategy

  • Host and Executive Producer: Michael Erickson Facchin

    Guest Co-Host: Bobby Pulte

    Senior Producer: Nancy Lili Gonzalez

    Video and Audio Editor: Pedro Moreno

    Graphic Designer: Karolina Facchin


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