Welcome to a new episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss discuss the process of setting and achieving ambitious 3-year business goals. They explore overcoming limiting beliefs, building scalable operating systems, and practical strategies for exponential growth. This conversation includes insights into setting audacious targets and evaluating realistic paths to success.

Highlights:

"Three years is the sweet spot for meaningful but predictable growth."

"Pessimists look smart, but optimists get rich."

"Audacious goals push you beyond limiting beliefs."

"Optionality wins wars and business."

Timestamps:

00:00 The Power of 3-Year Targets: Why 3 years is ideal for entrepreneurial companies.

05:39 Challenging limiting beliefs in business growth.

09:40 How internal barriers limit strategic thinking.

14:48 Defining what needs to be true for success.

20:53 Assessing existing offerings and market positioning.

25:45 The importance of targeting your "Goldilocks" client.

29:31 Steps to refine realistic paths to growth.

33:45 Comparing solutions like raising capital or partnerships.

39:06 Streamlining services for focused high-value growth.

46:34 Lessons in thinking bigger and maintaining optionality.

CONNECT 

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RESOURCES:

• 7 Steps to Scalable workbook

 • Get my book, Zero Down, FREE

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