Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast

How to Scale a Roofing Business to $20M+ | Marketing, Leadership & Growth Strategies. Eddie Griffin, owner and president of Brown Roofing in Connecticut, shares his journey from starting in the roofing industry at just 13 years old to building a multi-million-dollar business. From hands-on experience to mastering business strategy, Eddie reveals how he scaled Brown Roofing to $20M+ in annual revenue with effective marketing, subcontracted crews, and a strong leadership structure

🚀 In This Episode, We Cover:
🔹 The power of Google My Business (GMB) & Local Service Ads (LSAs) for lead generation
🔹 How strategic hiring & project management drive success
🔹 Overcoming seasonality challenges in the roofing industry
🔹 The role of Klaus Roofing Systems & key partnerships in scaling a business
🔹 The importance of financial oversight & long-term client relationships

💼 Special Thanks to Service Scalers
We’ve partnered with Service Scalers to optimize our Local Service Ads (LSAs) and Google My Business (GMB) strategy—bringing in thousands of leads and driving major business growth. Want to do the same for your roofing business?
🔗 Check them out here

💡 Shoutout to Avoca AI!
Looking to train your call center team and improve service efficiency? Avoca AI helps businesses boost customer interactions and performance.
🔗 Schedule a demo

🎙️ Episode Hosts:
🗣️ John Wilson – Follow on X
🗣️ Jack Carr – Follow on X

🎧 Episode Guest:

🗣️ Eddie Griffin

 🔗Instagram

Send Us Mail!

More Ways To Connect with OAO

• Start Here
• Owned and Operated Newsletter 
• Bonus Videos From John

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

💧 Plumbing pro Kenny Bush joins us to talk about building a plumbing business, branding, and mastering SEO to dominate local search!

From scaling Da Vinci’s Best Plumbing to leveraging Google reviews for massive growth, Kenny shares key insights for anyone in the trades.

Would you start a business without a game plan? 🔧

💡 If you're in the trades or thinking about launching your own business, don’t miss this one!

💼 Special Thanks to Service Scalers!

We’ve been partnering with Service Scalers to maximize our Local Service Ads (LSAs) and optimize our Google My Business profiles, and the results have been incredible. With hundreds of thousands in sales and 900+ calls in a single week, GMBs are now our top-performing organic lead channel.
Want to learn how Service Scalers can do the same for you?

🔗 Check them out here

Shout Out to FieldPulse 🚀

FieldPulse is an incredible Field Service Management platform that helps you save hours each week while keeping your operations running smoothly. If you're looking to streamline your processes, stay competitive, and focus on what truly matters, FieldPulse is a game-changer!

📅Book your demo


🎙️ Episode Hosts:
🗣️ John Wilson – Follow on X
🗣️ Jack Carr – Follow on X

🎧 Episode Guest:

🗣️  Kenny Bush 

📢 Contact Owned and Operated:

[email protected]

Visit the website for more information

More Ways To Connect with O&O

John's YouTube Channel

Weekly Newsletter

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

Send Us Mail!

More Ways To Connect with OAO

• Start Here
• Owned and Operated Newsletter 
• Bonus Videos From John

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

Plumbing influencer Roger Wakefield joins us to talk about building a plumbing business, mastering Google My Business (GMB) and Local Service Ads (LSAs), and how social media has transformed the skilled trades industry.

With hundreds of thousands in sales coming from GMBs and a mission to train the next wave of tradespeople, Roger shares insights on how he turned Texas Green Plumbing into a powerhouse. From starting in the industry to scaling a business and inspiring the next generation of plumbers, this episode is packed with value!

🌟 In This Episode, We Cover:
🔹 The power of GMB & LSAs for lead generation
🔹 How mentorship shaped Roger’s career
🔹 Why learning beyond your license is key to success
🔹 Scaling a plumbing business the right way
Would you ever start a trade without learning from someone? 🔧

💡 If you're in the trades, thinking about starting your own business, or just love hearing inspiring entrepreneur stories, this episode is for you!

💼 Shoutout to Avoca AI!
Looking to train your call center and improve technician performance? Avoca AI helps teams identify issues, improve call quality, and drive results from start to finish.

🔗 Schedule a demo

💼 Special Thanks to Service Scalers!
We’ve been partnering with Service Scalers to maximize our Local Service Ads (LSAs) and optimize our Google My Business profiles, and the results have been incredible. With hundreds of thousands in sales and 900+ calls in a single week, GMBs are now our top-performing organic lead channel.

 Want to learn how Service Scalers can do the same for you?
 🔗 Check them out here


🎙️ Episode Hosts:
🗣️ John Wilson – Follow on X
🗣️ Jack Carr – Follow on X

🎧 Episode Guest:

🗣️ Roger Wakefield 

 🔗Youtube

 🔗Instagram

📢 Contact Owned and Operated:

[email protected]

Visit the website for more information

More Ways To Connect with O&O

John's YouTube Channel

Weekly Newsletter

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

Send Us Mail!

More Ways To Connect with OAO

• Start Here
• Owned and Operated Newsletter 
• Bonus Videos From John

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

Looking to streamline operations for your HVAC, plumbing, or electrical business? In this video, we break down multi-touchpoint SOPs to help you improve efficiency, enhance customer service, and boost profitability. Whether you're managing service calls, optimizing workflows, or improving team coordination, having solid standard operating procedures (SOPs) is key to scaling your business.


🌟 In This Episode We Cover How to
🔹 Improve technician efficiency
🔹 Enhance customer communication
🔹 Automate and standardize processes

💼 Shoutout to Avoca AI!
Looking to train your call center and improve technician performance? Avoca AI helps teams identify issues, improve call quality, and drive results from start to finish.

🔗 Schedule a demo

Shout Out to FieldPulse 🚀
FieldPulse is an incredible Field Service Management platform that helps you save hours each week while keeping your operations running smoothly. If you're looking to streamline your processes, stay competitive, and focus on what truly matters, FieldPulse is a game-changer!

📅Book your demo

🎙️ Episode Hosts:
🗣️ John Wilson – Follow on X
🗣️ Jack Carr – Follow on X
📢 Contact Owned and Operated:

[email protected]

Visit the website for more information

More Ways To Connect with O&O

John's YouTube Channel

Weekly Newsletter

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

Send Us Mail!

More Ways To Connect with OAO

• Start Here
• Owned and Operated Newsletter 
• Bonus Videos From John

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

In this episode, John and Jack discuss strategies for maintaining profitability during slower business periods, including effective discounting, optimizing inside sales, and the importance of proactive planning. 

Shout Out to FieldPulse

FieldPulse is a really awesome Field Service Management platform that helps you save hours every week and keep operations running smoothly. If you're looking to streamline your ops, stay ahead of the competition, and focus on what really matters, FieldPulse is a game-changer.

Book your demo today

SPECIAL THANKS TO HATCH

Book more leads with the power of Hatch.

Hatch has been an incredible partner in our outbound journey. Since starting with them, we’ve ramped up with powerful automations that keep every lead engaged and every invoice followed up. Hatch’s AI Agents, ready to handle follow-ups, reminders, email blasts, have saved us hours.

Learn More Here

Send Us Mail!

More Ways To Connect with OAO

• Start Here
• Owned and Operated Newsletter 
• Bonus Videos From John

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

Take control of lead generation and keep your service board full with proven outbound strategies, smart software like Hatch, and multi-channel marketing. Learn how to drive demand, boost team productivity, and navigate slow seasons with confidence.

Special Thanks to Modernize

We’ve been using Modernize them for our water quality leads, and it’s been smooth sailing from day one. 

If you’re serious about boosting your leads, definitely check them out.

Special Thanks to Hatch

Book more leads with the power of Hatch.

Hatch has been an incredible partner in our outbound journey. Since starting with them, we’ve ramped up with powerful automations that keep every lead engaged and every invoice followed up. Hatch’s AI Agents, ready to handle follow-ups, reminders, email blasts, have saved us hours.

Learn More Here

Send Us Mail!

More Ways To Connect with OAO

• Start Here
• Owned and Operated Newsletter 
• Bonus Videos From John

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

Paul Reed from Northwest Roofing shares his journey from chasing business opportunities to running a multi-state roofing business including the route to building permanent locations and what it really takes to scale a roofing company.

Whether you're a roofing pro or just looking to grow your home service business, this episode is packed with insights you won’t want to miss.

Special Thanks to Service Scalers

We’ve been partnering with Service Scalers to maximize our Local Service Ads (LSAs) and optimize our Google My Business profiles and the results have been incredible. 

With hundreds of thousands in sales and 900+ calls in a single week, GMBs are now our top-performing organic lead channel. 

Want to learn how Service Scalers can do the same for you? Check out Service Scalers here: https://www.servicescalers.com/?utm_source=referral&utm_medium=podcast&utm_campaign=ownedoperated

Shoutout to Avoca

Looking to train your call center and improve technician performance? Avoca AI is here to help your team identify existing issues, improve call quality, and drive results from start to finish.
 
Use our link to schedule a demo: https://www.getavoca.ai/partners/oao

Episode Hosts: 🎤
John Wilson: @WilsonCompanies on X
Jack Carr: @TheHVACJack on X

Episode Guest:
Paul Reed on LinkedIn: https://www.linkedin.com/in/paul-reed-19682228/

Send Us Mail!

More Ways To Connect with OAO

• Start Here
• Owned and Operated Newsletter 
• Bonus Videos From John

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

Jamie Smith, VP of Marketing at Modernize, joins us to break down the secret to finding the best leads for your home service business.

We tackle the big question: Are lead aggregators worth it? Jamie explains why Modernize isn’t just another lead aggregator but a smarter way to generate high-quality leads using data-driven strategies.

If you want to stop wasting money on bad leads and start closing more jobs, this episode is for you.

Special Thanks to Modernize

We’ve been using Modernize them for our water quality leads, and it’s been smooth sailing from day one.  

If you’re serious about boosting your leads, definitely check them out: https://modernize.com/pros/leads?utm_campaign=owned-podcast

Shoutout to Quick Staffers LLC

Quick Staffers are the staffing agency bringing global talent to the HVAC and plumbing industries. They specialize in placing trained overseas CSRs, fully equipped with the best SOPs and scripts at a fraction of the cost.

Don't miss out. Get $1000 off your first placement here: https://docs.google.com/forms/d/e/1FAIpQLSc16JbSEqySXdOFuFm8JIzPIEgE7AOvBp9NxlLi4ypeGpZ8gQ/viewform

Episode Hosts: 🎤
John Wilson: @WilsonCompanies on X
Jack Carr: @TheHVACJack on X

Episode Guest:
Jamie Smith on Linked In: https://www.linkedin.com/in/jamiesmithaustin/

Send Us Mail!

More Ways To Connect with OAO

• Start Here
• Owned and Operated Newsletter 
• Bonus Videos From John

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

Anand Subbaraj, former Head of Product at Microsoft, joins us to share his journey from big tech to building Zuper, a game-changing field service management platform.

We dig into why he left Microsoft to tackle a massive industry problem, the challenges of launching a tech startup and how Zuper is reshaping field service management with flexibility, automation, and a seamless customer experience.

Special Thanks to Avoca

Looking to train your call center and improve technician performance? Avoca AI is here to help your team identify existing issues, improve call quality, and drive results from start to finish.
 
Use our link to schedule a demo: https://www.getavoca.ai/partners/oao

Shout Out to Supply House

Big shoutout to Supply Housefor helping us meet our fast turnaround times. With 250,000+ SKUs across plumbing, HVAC, and electrical, they get us what we need—fast.

Their Trademaster program offers free shipping, returns, and discounts, all with no membership fee.

Check them out at www.supplyhouse.com!

Episode Hosts: 🎤
John Wilson: @WilsonCompanies on X
Jack Carr: @TheHVACJack on X

Episode Guest:
Anand Subbaraj on LinkedIn: https://www.linkedin.com/in/anandsubbaraj

Send Us Mail!

More Ways To Connect with OAO

• Start Here
• Owned and Operated Newsletter 
• Bonus Videos From John

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

Tyson Chen from Avoca is back to break down how AI is changing the game for home service call centers.

We dive into Avoca’s AI tools—like Coach for CSR training and Responder for automated call handling—that have helped us book more jobs while cutting costs. We also get into the real challenges of bringing AI into traditional call centers and what’s coming next in the AI space. 

If you want to know how AI can boost efficiency and improve customer service, this episode is packed with insights.

Special Thanks to Avoca

Looking to train your call center and improve technician performance? Avoca AI is here to help your team identify existing issues, improve call quality, and drive results from start to finish.
 
Click here to schedule a demo: https://www.getavoca.ai/partners/oao

Special Thanks to Modernize

We’ve been using Modernize them for our water quality leads, and it’s been smooth sailing from day one. 

If you’re serious about boosting your leads, definitely check them out: https://modernize.com/pros/leads?utm_campaign=owned-podcast

Episode Hosts: 🎤
John Wilson: @WilsonCompanies on X
Jack Carr: @TheHVACJack on X

Episode Guest:
Tyson Chen on Linked In: https://www.linkedin.com/in/tysonchen17/

Send Us Mail!

More Ways To Connect with OAO

• Start Here
• Owned and Operated Newsletter 
• Bonus Videos From John

Leave a Review

John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.