Ep. 44: Tulane football shaped this business icon. Steven went into business with his brothers, Paul and Scott, opening a restaurant and a couple of coffee houses. Under the banner Ballard Brands, the brothers went on to form a company that today owns, operates and manages more than 150 restaurants and food and beverage "concepts" in 28 states and 3 countries, including the acclaimed PJ's Coffee of New Orleans and Smoothie King franchises. As their company has grown and the brothers have expanded their portfolio of businesses and hired additional layers of leadership and staff, Ballard has found himself drawing more and more on the tools he used to succeed as an athlete.

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