In the age of AI-generated content, content repurposing, and ideas being “created” with a screenshot of your site, the question of ownership is more urgent than ever:

How do you protect what you’ve created when so much of what you’re creating lives online?

In this episode of Aggressively Human, we’re joined by Erin Austin, founder of Think Beyond IP, to dig into what intellectual property really is, what you can protect, and how to turn your expertise into an asset—not just a deliverable.

If you’ve been asking, “How do I protect my ideas?”—this is the episode for you.

* What counts as intellectual property under U.S. law (and what doesn’t)

* The difference between copyright, trademark, patent, and trade secret

* “But what if someone steals my stuff?”

* The moment a copyright becomes enforceable (and how to register it)

* What happens when you use AI to write, create, or ideate (and what that means for copyright)

* Why most service providers accidentally give away their IP in contracts, and how to fix it

* When and how to cite your sources ethically (even when it’s not legally required)

* How IP turns your expertise into leverage, whether you're licensing, scaling, or stepping out of the room

About our Guest

Erin Austin, LinkedIn

Think Beyond IP AI Workshop

Want to be the first to know when the next Masterclass cohort opens? Join the Priority Access List to receive early notifications and secure your spot before public enrollment opens. The paid masterclass is a three-session live training designed for experts with corporate clients who want to harness AI confidently—without legal headaches. Space is limited to ensure a premium, high-value, small-group experience so you get in depth, practical tools and expert legal guidance.

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