Podcasting Insights with The Podmaster: growth advice for people and brands

Paid podcast growth - scam, or smart marketing?


Listen Later

Picture this: You're determined to grow your podcast to get the best possible results, but find yourself smothered by the temptation of paying some guy to hoist it onto the so-called podcast charts. Your ego takes hold, and even though you know you shouldn't pay to 'cheat', the idea of finally getting noticed and regarded as a great podcaster becomes too much to bear.

But wait - do you really know what you're getting yourself into?

This episode of Podcasting Insights with The Podmaster is inspired by a frankly wrong piece of advice offered by another podcast - Podcast Marketing Trends, hosted by Jeremy Enns and Justin Jackson. They claimed paid podcasting promotion is a money pit.

Well, I'm hoping to help you understand the different kinds of paid podcast promotion.

So, is it a cunning growth hack or just a money pit disguised with sweet promises?

Stick with me—Neal Veglio—for a reality check.

Here's what you'll learn:

The murky truth behind those promises of instant chart success and 10,000 downloads by Tuesday, and why these schemes aren't worth the faux glitz they offer.

What are click farms?

Why a real, authentic audience isn't just science fiction but a tangible outcome when approached with the right mix of strategy and sincerity.

As promised, here are the names of our clients who have used Podknows Podcasting's marketing help in the past.

Colin True (The Rock Fight, Open Container)

Michelle J Raymond (Social Media for B2B Marketing)

Mahmood Reza (From Creative Passion to Profit)

Holly Christie (Websites Made Simple)

Mentioned in this episode:

A Podknows Production

Podknows helps brands and creators to build their podcasts into virtual sales and marketing teams which get them results even when they're sleeping. Find out more at https://podknows.co.uk/

7 Days Podmastery course

Sign up for the Podmastery 7 Day Makeover

Book your Podmaster audit

Wanna get unstuck from the sub 100 downloads per month doldrums. Fancy getting closer to top 2% podcaster glory?

Sounds like you need one of my Podmaster audits.
Go to podmastery.co/lite and within 5 business days you’ll get a full video and written report on my findings.
That's podmastery.co/lite

Podmaster audit



This podcast uses the following third-party services for analysis:

Podder - https://www.podderapp.com/privacy-policy
...more
View all episodesView all episodes
Download on the App Store

Podcasting Insights with The Podmaster: growth advice for people and brandsBy The Podmaster (Neal Veglio)