Paint Rest Repeat: Art Business & Artist Marketing with Ros Gervay

This episode is a follow-up to episode 40 where we introduced the 5 ingredients to stepping things up and turning your art hobby into a thriving art business.

In this episode, we dive into strategy (ingredient no.3) and the importance of looking at the big picture when building your art business. We chat about how strategic thinking helps both artists in the beginning stages who are building an art business from scratch and also those who are more advanced and feeling the need to review their direction and possibly redirect and carve out a new path.

Laura and Ros talk about why it is essential to build an art business which suits your lifestyle, who you are and the future you want to have rather than simply following opportunities. We touch on comparisonitis and the value of staying on your own path.

During our conversation, we also explore ways to visualise your future from journaling to vision boards and chats with trusted friends, and we also refer to the various types of art business models available to artists today. Learn more about the business models by tuning into episode 30 “From Starving Artist to Making an Income from Your Art” and download your guide from Ros via the link below.

Ros gets ranty about the concept of multiple income streams and their role when building a sustainable art business. Learn more about income streams with Ros’ ‘Make Money from Your Art’ Masterclass - link below.

Coming up is goal setting and mentoring, so stay tuned for our next episodes!

If you are looking for support and guidance on your artist journey, Laura and Ros both offer mentoring at a range of price points. Don’t be shy - reach out to us via Instagram DMs.

PODCAST LINKS:

Join the Artist Evolution Challenge here: https://www.permissiontopaint.co/artist-evolution

Get your ‘How to Make an Income for Artists’ guide here: https://www.permissiontopaint.co/resources

Join the waitlist for the ‘How to Make Money from Your Art’ Masterclass with Ros: https://www.permissiontopaint.co/resources

Listen to Episode 30 ‘From Starving Artist to Making an Income from Your Art’

Listen to Episode 40 ‘The 5 Steps to Turn Your Hobby Into an Art Business’

FIND US AND FOLLOW US ONLINE!

Follow Laura on Instagram: https://www.instagram.com/laurajaneday/ 

Follow Ros on Instagram: https://www.instagram.com/rosgervayart

And to book a creative kick-start coaching session with Laura or to find out more about her Soul Medicine Painting workshops please visit: https://laurajaneday.com/

For more information about Ros’ Art For The Heart membership visit https://www.permissiontopaint.co or to see Ros’ artwork please visit http://www.rosgervayart.com

Book Your Spot in a Painting and Gin Experience with Laura:

https://laurajaneday.com/gin-painting

Please help us grow our Podcast by leaving us 5 stars on Spotify or a review on Apple Podcasts. Here is how!

Catch you in the next episode!

This fortnight, we bring you a really enlightening interview with Laeticia Andrac who is an intuitive business coach from the Essential Shift. 

In this episode we are talking about how we as artists can pay attention to the moon cycles and how to harness its power to create momentum in our arts practice and business. This will be an episode that you might want to grab a pen and paper for, as it is loaded with really amazing information and tips from Laeticia!

We cover what is the best time to be active in our art business and when is a time for rest and reflection. Laeticia shares tips on how to become more present and aware of the moon cycle and start to form a connection with the cycle from a beginners perspective. 

On a full moon she suggests it is a good time to release something - a new offer or painting. Laeticia encourages listeners to have a journal and start to take notice on how you feel at different phases of the moon cycle - suggesting the easiest way to start is by connecting with the new moon. 

If you have ever wondered how you can maximise your energy output this is the episode for you! Laeticia shares the best time in the cycle to be taking action and setting new intentions.  As well as how to pinpoint the ideal time for you to be resting and letting things process. With this new knowledge you will feel more empowered and confident in your business planning, and how to use the cycle of the moon in your creative practice. 

PODCAST LINKS:

Download this FREE beautiful 2023 Moon Calendar for both Northern and Southern Hemisphere: https://www.essentialshift.co/

Essential shift podcast: https://www.essentialshift.co/essential-shift-podcast

Laeticia’s NEW book: https://www.essentialshift.co/lightit

FIND US AND FOLLOW US ONLINE!

Follow Laura on Instagram: https://www.instagram.com/laurajaneday/ 

Follow Ros on Instagram: https://www.instagram.com/rosgervayart

And to book a creative kick-start coaching session with Laura or to find out more about her Soul Medicine Painting workshops please visit: https://laurajaneday.com/

For more information about Ros’ Art For The Heart membership as well as her instant access classes please visit https://www.permissiontopaint.co or to see Ros’ artwork please visit http://www.rosgervayart.com

Book Your Spot in a Painting and Gin Experience with Laura:

https://laurajaneday.com/gin-painting

Please help us grow our Podcast by leaving us 5 stars on Spotify or a review on Apple Podcasts. Here is how!

Catch you in the next episode!

This episode is a follow-up to episode 40 where we introduced the 5 ingredients to stepping things up and turning your art hobby into a thriving art business.

In this episode, we explore social media, email marketing, art websites and more. If you are looking for more eyes on your artwork, don’t miss this episode!

Sharing your art with a wider world may be driven by a desire to find new buyers, build your community/networks, improve your confidence in communicating about your art practice, build social proof or be a role model and shame buster.

In this chat we not only share practical tips for sharing you art ans also the common mindset blocks that pop up when sharing your art on social media - including perfectionism and the fear of judgement. We also talk about the fear of being spammy and imposter syndrome too.

In conclusion, sharing your art on social media is all about being courageous and showing up. That’s why one of the most common challenges that artists come up against is mindset. If you are looking for support and guidance on your artist journey, Laura and Ros both offer mentoring at a range of price points. Don’t be shy - reach out to us via Instagram DMs.

Laura on Instagram: https://www.instagram.com/laurajaneday/ 

Ros on Instagram: https://www.instagram.com/rosgervayart

PODCAST LINKS:

Get your Instagram Calendar for Artists here: https://www.permissiontopaint.co/resources

Get your Project Planner here - https://laurajaneday.com/free

Listen to episode 34 to learn about Instagram specifically.

Listen to episode 39 to learn about email marketing specifically.

FIND US AND FOLLOW US ONLINE!

Follow Laura on Instagram: https://www.instagram.com/laurajaneday/ 

Follow Ros on Instagram: https://www.instagram.com/rosgervayart

And to book a creative kick-start coaching session with Laura or to find out more about her Soul Medicine Painting workshops please visit: https://laurajaneday.com/

For more information about Ros’ Art For The Heart membership as well as her instant access classes please visit https://www.permissiontopaint.co or to see Ros’ artwork please visit http://www.rosgervayart.com

Book Your Spot in a Painting and Gin Experience with Laura:

https://laurajaneday.com/gin-painting

Please help us grow our Podcast by leaving us 5 stars on Spotify or a review on Apple Podcasts. Here is how!

Catch you in the next episode!

This fortnight, we bring you a really different interview episode with business and astrology coach Robyn Saurine. Taking a multi-faceted approach to business, she describes what she does as a human potential expert, performance and visual artist as well as a yoga teacher and studio owner.

In this episode we talk about how you can use astrology as a guide for your creative business as well as understanding your personality as an artist  . 

Robyn gives a very detailed overview of how you can start using this system for yourself as an artist.  We would highly advise getting out a pen and paper so you can take some notes for this information packed episode! We also have some links in the show notes to a specific website that Robyn mentions, which can help you to generate your very own astrological chart.

She describes the simplest way to start out is by identifying the element you are - eg: air, fire, water or earth. This will give you information on how you work as a person and inform aspects of your creative business. If you are looking for a more tailored approach Robyn does coaching and one on one readings online. In the session Robyn can provide specific information in regards to your chart and personality as an artist and how that can help you in your creative career.

We won't give too much more info from the episode away ….Tune in now!

PODCAST LINKS:

www.astro.com/horoscope 

www.robynsaurine.com/

www.instagram.com/robynsaurine/

FIND US AND FOLLOW US ONLINE!

Follow Laura on Instagram: https://www.instagram.com/laurajaneday/ 

Follow Ros on Instagram: https://www.instagram.com/rosgervayart

And to book a creative kick-start coaching session with Laura or to find out more about her Soul Medicine Painting workshops please visit: https://laurajaneday.com/

For more information about Ros’ Art For The Heart membership as well as her instant access classes please visit https://www.permissiontopaint.co or to see Ros’ artwork please visit http://www.rosgervayart.com

Book Your Spot in a Painting and Gin Experience with Laura:

https://laurajaneday.com/gin-painting

Please help us grow our Podcast by leaving us 5 stars on Spotify or a review on Apple Podcasts. Here is how!

Catch you in the next episode!

In this episode, we revisit the conversation from episode 40 where we shared the five ingredients for turning your art hobby into a fulfilling art business.

Laura and Ros big deeper and chat specifically on the topic of how to find your identity as an artist, find your style, create a volume of work and refine your technique.

We talk through the reasons why artists may seek an art style that is recognisable as their own. Laura describes this as a journey of self discovery and a way to gain clarity and direction. Ros adds that your voice as an artist is more than an aesthetic style, it also relates to the message you want to convey and the impact you want your art to have on the world.

Laura notes that while the stage of finding your style is a fun one, once you have hit your stride as an artist and built your confidence, it is important not to get stuck in the learning phase. The goal must then become to put your learning into practice.

We share these steps for finding your identity as an artist:

1. Set your intentions

The key tawaway we would like you to gain from the episode is the importance of having clear intentions, committing to them and showing up. These are the factors that will have you making traction

Get Laura’s ‘Crafting Your Artist Statement’ free guide to deepen your understanding of who you are as an artist.

Get Ros’ free masterclass on ‘How to Find your Unique Art Style’ so you can overcome your blocks and learn the best, most practical ways of finding your style.

PODCAST LINKS:

Laura’s free guide ‘Crafting Your Artist Statement’ https://www.laurajaneday.com/free

Ros’ free masterclass ‘How to Find Your Unique Art Style’ https://www.permissiontopaint.co/style

FIND US AND FOLLOW US ONLINE!

Follow Laura on Instagram: https://www.instagram.com/laurajaneday/ 

Follow Ros on Instagram: https://www.instagram.com/rosgervayart

And to book a creative kick-start coaching session with Laura or to find out more about her Soul Medicine Painting workshops please visit: https://laurajaneday.com/

For more information about Ros’ Art For The Heart membership as well as her instant access classes please visit https://www.permissiontopaint.co or to see Ros’ artwork please visit http://www.rosgervayart.com

Book Your Spot in a Painting and Gin Experience with Laura:

https://laurajaneday.com/gin-painting

Please help us grow our Podcast by leaving us 5 stars on Spotify or a review on Apple Podcasts. Here is how!

Catch you in the next episode!

This fortnight, we bring you a really fun interview episode with the talented floral still life painter Kate Quinn. We talk about all of the amazing things that Kate does in her art business from original oil paintings to prints to tableware and bespoke art classes with her business partner Emily Day. 

Kate talks about “Bloom” the bespoke art experiences that she created in partnership with fellow Brisbane based artist Emily Day. She shares how they wanted to create a really special painting experience hosted in beautiful locations all over Australia. 

Her journey into her art career is an interesting one, with a social work background, Kate focused for many years raising her family and she says that she always had a creative hobby on the side. She started painting because she was really inspired by oil painter Laura Jones (link below).

Her art life really changed when she entered the Jumbled Art Superstar competition that she won in 2020. The next day she went to the bank and set up an official business bank account. Kate talks about how she never sat down to plan her business rather she dived head first and just tried things out along the way. She shares the evolution of developing a homewares product range which is printed locally through Applik (link below). 

Kate talks about being an exhibiting artist and shares information about her upcoming show called “SEASONS” running from 11 - 16 July at Latrobe Art Space. The official opening will be on Thursday 13th July from 6pm. If you are from Brisbane go and check it out!

The exhibition is in Collaboration with: Pia Kuykhoven - painter and ceramic artist as well as Chelsea Baker a seed pod painter (links below).

Ros also mentions a previous Paint Rest Repeat Podcast episode: #38 Our Top Tips for Preparing for a Successful Art Show. 

PODCAST LINKS:

https://www.katequinnart.com/

Bloom Bespoke Art Workshops: https://www.bloomartexperiences.com/

Instagram:  @bloom_art_experiences 

Emily Day: @e_milydaystudio

Pia Kuykhoven: painter & ceramic artist  @pia.kuykhoven.artist

Chelsea Baker: seed pod painter @hello.chelsart

Florist: @flowersvasette

Florist: @bess_paddington

Laura Jones: painter @_laura_jones_

Applik Fabric Printing: @applik_digital_fabric_printing

Jumbled Art Prize: 

https://www.jumbledonline.com/pages/jumbled-art-competition

FIND US AND FOLLOW US ONLINE!

Follow Laura on Instagram: https://www.instagram.com/laurajaneday/ 

Follow Ros on Instagram: https://www.instagram.com/rosgervayart

And to book a creative kick-start coaching session with Laura or to find out more about her Soul Medicine Painting workshops please visit: https://laurajaneday.com/

For more information about Ros’ Art For The Heart membership as well as her instant access classes please visit https://www.permissiontopaint.co or to see Ros’ artwork please visit http://www.rosgervayart.com

Book Your Spot in a Painting and Gin Experience with Laura:

https://laurajaneday.com/gin-painting

Please help us grow our Podcast by leaving us 5 stars on Spotify or a review on Apple Podcasts. Here is how!

Catch you in the next episode!

This fortnight, Laura and I bring you a powerful and practical episode to help you step things up and build the creative life that you desire. This episode is relevant for all artists looking for growth and expansion, particularly if you are a hobby artist and want to move into the business or professional space. There is something in here for every artist.

Laura shares her belief that if you have a calling of the heart or a dream to sell your work, it is your duty to honour that on a spiritual level. It is important to set a good example for others such as children or others, so we can break the common societal belief that a creative career is difficult and one of struggle. This dream is possible. And we owe it to the world to role model this for others.

We take you through a 5-part framework for making progress in your art business.

1. The Art & The Identity: We chat about the importance of creating a volume of work, developing your style and refining your technique. This is the stage where you contemplate who you are as an artist. Laura shares a kind piece of advice, to not get lost in this learning phase and to not let perfectionism get the better of you.

2. Sharing Your Art: This part of artist-ing focuses on putting it out there and getting your art out into the world and in front of others’ eyes. This includes social media channels and email marketing too. Key mindset matters to consider here are comparison, perfectionism and imposter syndrome. If these things pop up for you, know you are ‘normal!’

3. Strategy: An essential part of art business is stepping back and looking at the big picture. Research and decide what type of art business you want to build. Also consider what income streams you might want to include in your business. Tune in to Episode 30 to learn more about how to make an income from your art. 

4. Goal and Intention Setting: Knowing your big picture direction and goals and breaking them down into small goals is essential. Check out episode 18 to explore powerful goal setting for artists. What outcome do you hope to achieve by the end?

5. Tapping into Mentorship and Community: Your mentor could be someone online who you have never met. It could be someone who inspires you through podcasts or books or it could be someone completely outside of the art realm or even someone who has passed. Community is also non-negotiable. Listen to episode 7 on how to build community.

If you take only one message away from this episode, we want you to know that you can take your art to the business and professional level. If this is your calling, it is possible.

PODCAST LINKS:

Free Masterclass: How To Find Your Unique Art Style with Ros

Art Biz Goal Setting Guide from Laura

Episode 018 Powerful Goal Setting For Artists And Those In Art Business

Episode 030 From Starving Artist To Making An Income From Your Art

Episode 007 12 Ideas To Help You Build Your Artist Community

FIND US AND FOLLOW US ONLINE!

Follow Laura on Instagram: https://www.instagram.com/laurajaneday/ 

Follow Ros on Instagram: https://www.instagram.com/rosgervayart

And to book a creative kick-start coaching session with Laura or to find out more about her Soul Medicine Painting workshops please visit: https://laurajaneday.com/

For more information about Ros’ Art For The Heart membership as well as her instant access classes please visit https://www.permissiontopaint.co or to see Ros’ artwork please visit http://www.rosgervayart.com

Book Your Spot in a Painting and Gin Experience with Laura:

https://laurajaneday.com/gin-painting

Please help us grow our Podcast by leaving us 5 stars on Spotify or a review on Apple Podcasts. Here is how!

Catch you in the next episode!

This fortnight, we bring you another fantastic interview episode with Tash Corbin who is a heart centered business coach. Tash supports women and non-binary people to create and grow their online business using marketing strategies that are consent based that aren't pushy and spammy. Her focus is on helping her clients with marketing strategies that are good at connection and have high conversion rates. 

We talk about the topic of mailing lists and Tash shares some really great insights on growing your audience in an aligned way. She shares some really useful tips for beginners and people that are just starting out building a mailing list and are wanting to make more art sales online. 

We talk about the importance of knowing your niche and why knowing who you are talking to in your marketing helps with sales conversion. Another big point Tash made was in creating trust with your audience and committing to regularly showing up even if it is once a month when starting out. By committing to showing up you are building trust with your potential customers and art collectors. 

We touch on mindset and the topic of perfectionism and how it can get in the way of consistency in email marketing. Tash shares some really practical tips for getting people onto your mailing list from Instagram. 

This is an inspiring episode that is sure to get you motivated to implement all of the practical advice that Tash has to share! Links below to her website and the free training she discusses in this episode. 

PODCAST LINKS:

Tash Corbin’s Freebie: Grow your audience:

https://tashcorbin.com/audience/

Instagram: https://www.instagram.com/tashcorbin/

Website: https://tashcorbin.com/

Watch The Heart Centred Business Podcast on YouTube: https://www.youtube.com/@tashcorbincoaching

Links to Emily Osmond on the Heart Centred Business Podcast

https://youtu.be/IrUyCRBJw2c

https://youtu.be/lX4t6vyWDSg

FIND US AND FOLLOW US ONLINE!

Follow Laura on Instagram: https://www.instagram.com/laurajaneday/ 

Follow Ros on Instagram: https://www.instagram.com/rosgervayart

And to book a creative kick-start coaching session with Laura or to find out more about her Soul Medicine Painting workshops please visit: https://laurajaneday.com/

For more information about Ros’ Art For The Heart membership as well as her instant access classes please visit https://www.permissiontopaint.co or to see Ros’ artwork please visit http://www.rosgervayart.com

Book Your Spot in a Painting and Gin Experience with Laura:

https://laurajaneday.com/gin-painting

Please help us grow our Podcast by leaving us 5 stars on Spotify or a review on Apple Podcasts. Here is how!

Catch you in the next episode!

Perhaps you are a newbie to art and have never put on a show before or perhaps you’ve had a break from your artmaking and you’re ready to get out there again. No matter where you are on your journey, art exhibitions are a great idea for a range of reasons.

This fortnight, Laura and Ros chat about the benefits of getting out there and showing your work via an art exhibition, either solo or group. From signalling to the world that you are serious about your art, giving you something meaningful to work towards and a reason to create a cohesive body of work, there are more benefits to putting on an art show than simply sales.

Laura talks about her upcoming solo art show at the Kilderkin Distillery in Ballarat and shares that the purpose of the show is multifaceted. Acting as a mutual marketing exercise, the show will promote her abstract art workshops which are part of a Visit Ballarat initiative and also bring a new audience to the distillery. It is a collaboration. And art sales are a bonus.

Ros points out that art sales are in fact an external gauge of success. As sales are outside of the artist’s control, it is important to look at internal measures of success as well such as personal development, exposure and marketing content benefits.

Laura and Ros cover all the things you should consider when planning a show from choosing a venue; deciding where to hang each artwork; planning the opening event details; knowing how to process sales; marketing your event and so forth. For a full guide, be sure to download Laura’s ‘Exhibition Planning Workbook’ here > https://laurajaneday.com/free

PODCAST LINKS:

Download Laura’s ‘Exhibition Planning Workbook’! https://laurajaneday.com/free

Book Your Spot in a Painting and Gin Experience with Laura:

https://laurajaneday.com/gin-painting

FIND US AND FOLLOW US ONLINE!

Follow Laura on Instagram: https://www.instagram.com/laurajaneday/ 

Follow Ros on Instagram: https://www.instagram.com/rosgervayart

And to book a creative kick-start coaching session with Laura or to find out more about her Soul Medicine Painting workshops please visit: https://laurajaneday.com/

For more information about Ros’ Art For The Heart membership as well as her instant access classes please visit https://www.permissiontopaint.co or to see Ros’ artwork please visit http://www.rosgervayart.com

Book Your Spot in a Painting and Gin Experience with Laura:

https://laurajaneday.com/gin-painting

Please help us grow our Podcast by leaving us 5 stars on Spotify or a review on Apple Podcasts. Here is how!

Catch you in the next episode!

This fortnight, we bring you another extra special interview episode with fellow artist Maggi McDonald. Who is a full time abstract painter based in Sydney. Maggi shares with us her journey in becoming an artist starting with going back to design school when her son was in Kindergarten 7 years ago. 

Maggi started her art business by painting commissions for family members and sharing what she was working on via Instagram. During her career Maggi has secured many licensing deals and she shares in this interview how she started out printing her work onto products. We talk about some exciting opportunities that she has been presented with along her art journey. 

Maggi shares openly about what the catalyst was for her in pursuing art, and how she used painting as a way to heal from trauma and heartache. At this point she decided life was short and that she needed a creative outlet so she enrolled in a surface design course as a mature aged student. Maggi shares an empowering message for women to look after themselves and pursue their own dreams. 

We dig into art licensing for visual artists and Maggi shares her wealth of knowledge in this area.She shares about the mutual benefit in collaborating with brands. There is a lot of detail in this episode for listeners who want to get started with licensing. Maggi also runs social media workshops and has some e-books and tools to help artists on her website, please see the podcast links below. 

PODCAST LINKS:

Maggi’s Website: https://www.maggimcdonald.com/

Maggi’s New Ebook: https://www.maggimcdonald.com/collections/ebooks/products/300-hashtags-for-artists

Instagram: https://www.instagram.com/maggimcdonaldart/

TIK TOK: https://www.tiktok.com/@maggimcdonaldart

FIND US AND FOLLOW US ONLINE!

Follow Laura on Instagram: https://www.instagram.com/laurajaneday/ 

Follow Ros on Instagram: https://www.instagram.com/rosgervayart

And to book a creative kick-start coaching session with Laura or to find out more about her Soul Medicine Painting workshops please visit: https://laurajaneday.com/

For more information about Ros’ Art For The Heart membership as well as her instant access classes please visit https://www.permissiontopaint.co or to see Ros’ artwork please visit http://www.rosgervayart.com

Book Your Spot in a Painting and Gin Experience with Laura:

https://laurajaneday.com/gin-painting

Please help us grow our Podcast by leaving us 5 stars on Spotify or a review on Apple Podcasts. Here is how!

Catch you in the next episode!