PaintED Podcast

PaintED Podcast

By PaintEd PodcastEducation
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PaintED Podcast episodes

  • Sell A Luxury Experience To Your Customers: Marketing Mastermind

    Focus on visual marketing elements.

    Mike Beaulieu, the founder, and owner of New Look Painting, discusses how he provides a world-class experience for his residential painting customers. Mike takes a deep dive into his sales and project management process, as well as the psychology behind his system. Mike has refined a highly effective way to generate repeat and referral business, and he shares how he does so. In addition to his painting company, Mike runs a monthly newsletter serving painters called Painter's Marketing Pro, which produces great results for his clients.

    Topics Discussed:

    - What happens when you provide a world-class experience to your customers
    - How to automate your sales and fulfillment process and the importance of doing so
    - Effective ways to enjoy much more repeat and referral business
    - What makes Mike's newsletter service so effective, and how to try it out

    Watch the episode on PCA Overdrive

    PCA Overdrive is free for members.

    Not a member? Try our 7-day, free trial; $5.99/mo after.
    Download the app on the Apple Store or Google Play.

    Become a PCA member
    53 min
  • The 3 Mental Mistakes That Hold Your Business Back: Elite Business Advice

    Trust your gut, If something feels off, it probably is.

    It’s safe to say that most problems business owners face are a result of us getting in our own way. Whether that is a logistical bottleneck in a process or the thinking that keeps us from reaching our true potential. In this episode, we chat with Haakon Hansen of Aleph Holdings to discuss some common issues that we see contractors face on a daily basis that prevent them from reaching their goals.

    To connect more with Haakon about the partnership with Aleph Holdings, visit www.alephholdings.com or email Haakon at: [email protected].

    To schedule a free business analysis meeting with us, visit www.elitebusinessadvising.com to see how we can help your business reach its true potential.

    Need help implementing this information into your business on a day-to-day basis? Schedule a free business analysis meeting at www.elitebusinessadvising.com

    Watch the episode on PCA Overdrive

    PCA Overdrive is free for members. Not a member? Try our 7-day free trial. Download the app on the Apple Store or Google Play.

    Become a PCA member

    Working on professionalizing your business but aren’t sure where to start? Schedule a free business analysis meeting at www.elitebusinessadvising.com

    37 min
  • Where to Find Your Integrator Pt. 2: Contractor Evolution

    This relationship is an integral part of the organization's success.

    This episode is Part 2 of a 2-part conversation with Mark C. Winters, co-author of Rocket Fuel and the foremost expert and Visionary/Integrator relationship. If you haven’t listened to part 1 of this episode, go do that now.

    In part 1 of this 2-part conversation, Mark and I focused on the dynamics between a Visionary and an Integrator. What wasn’t shared in that episode is that great Integrators are RARE.

    Mark and his team at Rocket Fuel University™ discovered there are 4 Visionaries for every 1 Integrator.

    This means really good Integrators are hard to find…and even harder to keep.

    If you want to learn where to look for your integrator, and more importantly, the principles for keeping them happy and effective, watch this video.

    Episode Highlights:

    -Where to find great Integrators both inside and outside your organization

    -The necessary 3 part process for successfully onboarding an integrator so they quickly earn team respect and don’t burn out
    -5 Rules to follow to ensure a long-term relationship thrives between the Visionary and the Integrator
    -The way to maintain equality in the relationship even when it's not equal ownership
    -The difference between Visionaries and “Idea People” and how the latter is not actually very beneficial to a company
    -What happens when either the Visionary or the Integrator outgrows the role? How do you responsibly exit the relationship

    Watch the episode on PCA Overdrive

    PCA Overdrive is free for members.

    Not a member? Try our 7-day free trial.
    Download the app on the Apple Store or Google Play.

    Become a PCA member
    Contact BTA: https://pca.so/btapcace
    58 min
  • Give Back at EXPO: PCA TODAY

    You have a chance to give back to our host city of Albuquerque by participating in the pre-EXPO Paint-It-Forward project on February 21.

    The Gibson Health Hub has deep historical ties to the local community. Formerly a hospital, many residents recall their children born or urgent care needs treated at this facility. After years of undergoing changes in ownership, the City of Albuquerque acquired it in 2021.

    As part of the city's larger "One Albuquerque" initiative, the goal is to restore the facility to its former glory by creating a resource hub for people experiencing homelessness or suffering from addiction. Revamped services will now include addiction and psychiatric treatment as well as a women's shelter, a medical respite center, a sobering center, and even resources designed to assist people to find permanent housing and connect them to job opportunities.

    PCA's Paint-It-Forward project will primarily focus on bringing the interior entrance back to life by restoring and repainting the iconic lobby. Your day of painting will leave a lasting impact on the residents of Albuquerque for generations.

    Make sure to come early and participate. All you have to do is check the Paint-It-Forward box on your EXPO registration form.

    SHOW NOTES

    Watch the episode on PCA Overdrive

    PCA Overdrive is free for members.

    Not a member? Try our 7-day, free trial; $5.99/mo after.
    Download the app on the Apple Store or Google Play.

    Become a PCA Member

    33 min
  • Setting Customer Expectations: Brothers of The Brush

    Adapt how you speak to your customers.

    In this week's bobcast, I chat with Matt Wratten of Prime Finish Cambridge, Obviously based out of Cambridge, Matt is a regular for turning out pristine hand-finished kitchens. Join us as we discuss the likes of Learning business, self-education Run-ins with taxman Managing staff, time, and customer expectations.

    You know the drill by now, get a brew, pin back your lugs and give it a listen and give us (@brothersofthebrushinsta and Matt) your feedback by hash-tagging #bobcast on Insta and we'll give you a shout-out back!

    Watch the episode on PCA Overdrive

    PCA Overdrive is free for members. Not a member? Try our 7-day free trial. Download the app on the Apple Store or Google Play.

    .

    Become a PCA member
    1 hr 20 min
  • Ask Me Anything: Ask A Painter

    An open show "ask me anything" by Nick Slavik.

    In this special 'Ask me anything' Any question. Any topic the show, Nick Slavik covers various topics from managing finances to becoming a mindful painting contractor insights. Nick also addresses the benefits of being a PCA member and more! .

    Watch the episode on PCA Overdrive

    PCA Overdrive is free for members.

    Not a member?(free trial is now 7 days).

    Download the app on the Apple Store or Google Play.

    Become a PCA member

    1 hr 19 min
  • You Can Only Sell What You Love: Estimate Rocket

    Selling is not just transactional. It’s a form of relationship building.

    On this episode of Estimate Rocket Radio, we are joined by Brandon Lewis of the Academy of Professional Painting Contractors to talk about building the type of business that has the long-term potential to sell.

    But here's the trick: you can only sell the business you love. When you are building a business that is worthy of a good ticket price at the end, it inevitably becomes the type of business that you don't always WANT to sell. Why? Because the only businesses that sell with a profit are those that can still make you money. The conflict of whether or not to sell has to be real if you are to expect any serious offers on the business. Whether you choose to sell or not, building to this 'conflict of choice' is the way to build a truly profitable business in any economy.

    Watch the episode on PCA Overdrive

    PCA Overdrive is free for members. Not a member? (free trial is now 7 days). Download the app on the Apple Store or Google Play.

    Become a PCA member

    34 min
  • Building a Long-Term Pipeline of Leads: Elite Business Advice

    The first step of building a sales pipeline is to get clear on whom you want in that pipeline.

    Have you ever got to a spot in your business and realized that if you had more leads coming in, a lot of other problems would take care of themselves? Join us as we talk to Brandon Pierpont, Founder, and Owner of Painter Marketing Pros to discuss what it means to build a long-term pipeline of leads for your business!

    Need help implementing this information into your business on a day-to-day basis? Schedule a free business analysis meeting at www.elitebusinessadvising.com

    Watch the episode on PCA Overdrive

    PCA Overdrive is free for members. Not a member? Try our 7-day free trial. Download the app on the Apple Store or Google Play.

    Become a PCA member

    Working on professionalizing your business but aren’t sure where to start? Schedule a free business analysis meeting at www.elitebusinessadvising.com

    31 min
  • Visionary & Integrator Dynamics Pt. 1: Contractor Evolution

    This relationship is an integral part of the organization's success.

    The Visionary/Integrator relationship is one I hear a lot of business owners wrestling with.

    Here is why - A lot of you likely fall on the visionary end of the spectrum.

    You have a head full of ideas and a heart full of passion. You took the entrepreneurial leap and gave birth to what would become the business you own and lead today.

    You saw opportunities where others didn’t and you have a natural ability to see what you COULD build.

    But here's the thing. Visionaries can wreck companies.

    It’s possible to have too much vision and too many ideas. A Visionary can easily rip their team in a million directions or load them down with an unreasonable number of projects. Visionaries are also typically pretty terrible with holding accountability. And your business pays for that.

    The answer is to find an integrator. But

    Just because you find an integrator, doesn’t mean your business will thrive. The Visionary/Integrator relationship is like a marriage.

    And just like a marriage needs frameworks, habits, and methods of communication that will set it up for a shot at long-term success, so does the relationship between a visionary and an integrator.

    Click the links below to hear from Mark Winters, the co-author of Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business.

    Mark shares the frameworks you’ll need to set up to successfully navigate the waters of one of the business's most powerful relationships.

    Episode Highlights:

    - The visionary/integrator dynamic and why it can lead to friction or harmony depending on the relationship

    - The character traits of the visionary and the integrator and why you typically won’t be both
    - Why does not everyone wants to be the visionary, and why the integrator role is so important
    - The benefits to a business that has both roles as opposed to a business that only has one or the other leading the team
    - The amount of Visionary 'Juice' that a business needs and why a business will die when they have too much vision
    - 4 ‘Readiness Signs’ a visionary be aware of that will tell them it’s time to go and find an integrator

    Watch the episode on PCA Overdrive

    PCA Overdrive is free for members.

    Not a member? Try our 7-day free trial.
    Download the app on the Apple Store or Google Play.

    Become a PCA member
    Contact BTA: https://pca.so/btapcace
    48 min
  • Building Company Culture The Right Way: Marketing Mastermind

    Since culture is a living entity, it will evolve and change over time.

    Zach Ausherman, Owner of Ausherman Painting, joins the Painter Marketing Mastermind Podcast for a second time to discuss culture, employee hiring and retention, and review generation.

    Zach took over Ausherman Painting from his father and has made many changes to the company's culture. He deep dives into his methods for building employee and customer loyalty, and the values he instills in the workplace. Zach also discusses a unique method for generating 5-star Google reviews and elaborates on a difficult employee situation he is currently facing.

    Topics Discussed:

    - How to create a company culture that inspires loyalty from your employees
    - A unique method for securing 5-star Google reviews from customers
    - Mistakes to avoid when hiring and training employees, learned the hard way
    - How Zach was able to get over 200 applicants to his most recent apprentice painter job posting

    Watch the episode on PCA Overdrive

    PCA Overdrive is free for members.

    Not a member? Try our 7-day, free trial; $5.99/mo after.
    Download the app on the Apple Store or Google Play.

    Become a PCA member
    49 min

About PaintED Podcast

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Podcast produced by the Painting Contractors Association (PCA).

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