PaintED Podcast

Businesses can successfully promote products and services on Instagram with the right marketing plan.

In this episode, Chris talks to Mr. McFuckerty, also known as Martin Pygott. They discuss how Martin rose to fame on Instagram as the spraying prodigy that is aptly named Domestic Grafitti! Martin discusses opens up about the difficulties of business and partnerships. They also talk about trade licenses and social media groups. So lace up your lugs and get ready to plunge in!

Brothers of the Brush is the first international show to arrive at PCA. Hosted by the English Master Decorator, Chris Kerfoot, this show consists of interviews with numerous decorators from across the world to acquire real-life business experiences and guidance from the source.

This could be the next step in your globalization journey! Don't miss out on each episode made by decorators for decorators.

Who is Chris? Since 1989, Chris Kerfoot has been a reliable and consistent Painter and Decorator. His company, which is based in East Yorkshire, England, provides top-notch painting, decorating, and spraying services for both residential and commercial clients.

Chris is always interested in hearing what you have to say! Please contact him at [email protected] if there are any topics you'd want to hear more about, or if there's someone you'd like us to approach to feature on future podcasts (including yourself!).

PCA Overdrive is free for members.

How do you write an effective standard operating procedure document?

The first thing each firm should learn is how to create a tried-and-true method. It is critical in the painting industry to understand what coating goes on what substrate with what equipment. Our processes must not fail since we all want satisfied customers. SOPs are the written documentation of those tried-and-true procedures. However,  SOPs aren't just for painting! You may make them for pay scales, getting reviews, estimating, customer service, and just about anything else! In this episode, Nick Slavik will provide every useful advice for creating effective standard operating procedures.

PCA Overdrive is free for members.

Last year Nick Slavik introduced The Modern Apprenticeship, Part 1: Finding Good People. At the 2020 EXPO Nick comes with part two in the Modern Apprenticeship: Running a Profitable Business. After Nick covered principles on how to hire the ‘decent human being’ (DHB) in his first presentation of Modern Apprenticeship, Nick now draws from years of ‘human experiments’ and teaches companies how to train employees and run business with DHBs in a way that actually earns money!

In this class, Nick will be covering:

- Production numbers—by the hour, and by person

- Using industry benchmarks to determine actual profitability

- Individual production analysis for various prep and finishing

- Breakdown of Nick’s company’s entire 2019 to show what specific actions affected productivity

After an unprecedented year, EXPO 2022 will take place at the Hyatt Grand Cypress Hotel in Orlando, FL. From March 2nd to March 4th, attendees will be able to enjoy 30 different breakout sessions, daily brain meld sessions, a tradeshow, an awards ceremony, and evening events hosted by industry partners Benjamin Moore, PPG, and Sherwin Williams.

Don't wait until it's too late and register NOW! Room Block is closing on February 4th.

If you have any EXPO related questions, don't hesitate to reach us at (800) 332-7322

Learn more about PCA EXPO

Become a PCA member

You can prioritize your efforts and be more successful with a smart marketing implementation approach.

Many business owners market their business only when they need new clients and feel the pressure. What if you could develop a simple to execute a marketing plan that would almost guarantee a consistent flow of leads? In this episode, Chris provides some insight on different marketing channels, what to consider when building a marketing plan, and how to go about implementing it into your daily habits.

PCA Overdrive is free for members.

A business strategic plan provides companies with a solid platform on which to grow and succeed!

You could say that there are two groups of businesses out there - ones that put actual thought into where they are headed, and ones that do not. It’s no secret that all high-performing organizations in the world put some real brain space into mapping out the future, to be able to channel resources and human energy towards achieving intentional goals.

Our company, Breakthrough Academy - which brings you the Contractor Evolution show - has been ranked among the country’s fastest-growing companies for years in a row, and one of our big keys to success has been our rhythmic Annual Strategic Planning process that happens every December.

One of my favorite quotes about entrepreneurship comes from Stephen Covey, and it goes something like this “all things are created twice - once in the mind, and then in real life”.

What that means is that everything you want to make a reality - the lifestyle you’re after, the income you want to make, the size of business, specific employees and leaders to have inside of your company, the dialed-in CRM, or perfect, beautiful office - will first come to life in your mind, and then be created into reality.

A great mechanism to allow this creative process to unfold is the Annual Strategic Planning ritual. For years, it has been the arena to reflect, dream, vision, and create a path for a brilliant future. In today’s episode, the three Directors at Breakthrough Academy come together to give you a peek behind the curtain and tell you about how they go about their Annual Strategic Planning process.

We have Igor Trninic, our Managing Director, James Dale, our Director of Training and Development, and Danny Kerr, BTA’s Director of Assessment, as we give you a play-by-play of how they plan the future and bring it to reality with extraordinary accuracy.

On today’s show, we dive into:

- What’s at stake for you if you don’t take the time for Strategic Planning?

- Why you SHOULDN’T be planning in a boardroom with whiteboards and laptops - and where to go instead

- How do you know when you’ve got a plan that will work vs a pipe dream on paper?

- The 3 things you should come away with once you’ve completed your Annual Strategic Plan

- The step-by-step process BTA uses when we plan they the next year

- The critical moves that happen immediately after your Annual Strategic Plan that ensures momentum

PCA Overdrive is free for members.

It is vital to place the right person in the right job to nurture the development of your company.

In this episode of PaintED, join Torlando as he talks with Wendy Christie, an HR professional with over 30 years of hiring and HR experience. They talk about developing the appropriate questions to ask in order to sort out the bad apples and build a team that will result in a fun culture and a prosperous business.

PCA Overdrive is free for members.

Every business has a cash flow strategy, and the duty of the owner is to turn that money into profit.

Chris Elliott, owner of ONiT Painting, discusses how starting with the end in mind has allowed him to achieve massive success. He stresses the importance of being clear on your company's mission, vision, and values, and how an abundance mindset that prioritizes employee growth has been instrumental to his success. He dives into what marketing channels have worked best for him and provides concrete recommendations for painting company owners that are still looking to cross the million-dollar revenue threshold for the first time.

Topics Discussed:

- Why knowing your end goal and mission is critical to success

- How to attract rockstar employees who actually care about your business

- The importance of a sales-oriented mindset for company growth

- Why effective digital marketing can catapult your painting business

PCA Overdrive is free for members.

In this episode, Chris chats with John Coats of Liberton Decor (Edinburgh). They chat about working through the recession, skipping school and staffing issues. Additionally they talk about some of the differences between US and UK contractors.

John can be found online at the following:

Instagram

Watch the episode on PCA Overdrive

PCA Overdrive is free for members.

Job costing can help you to track individual projects expenses, as well as monitor budgets.

Job costing is the most basic thing you can do to improve your business, reduce stress, and provide better service to your customers, apprentices, and craftspeople. So, what specifically is job costing? And how can you do it effectively? In this episode, Nick Slavik gives us the most important job costings tips and explanations that will help any company expand and thrive as a leader in the industry.

PCA Overdrive is free for members.

Every business’s processes have a direct impact on the quality of health of a business and its owner. However, if you change one operational focus you’ll see the direct impact on your business’s ‘money holes.’ In this session, attendees will learn how to create, refine, and scale processes which protect profit. By learning to identify money holes, creating solutions that close those holes, and better predicting future pitfalls, business owners’ will finally be able to make the leap over the vicious loss-cycles that hold businesses back.

After an unprecedented year, EXPO 2022 will take place at the Hyatt Grand Cypress Hotel in Orlando, FL. From March 2nd to March 4th, attendees will be able to enjoy 30 different breakout sessions, daily brain meld sessions, a tradeshow, an awards ceremony, and evening events hosted by industry partners Benjamin Moore, PPG, and Sherwin Williams.

Don't wait until it's too late and register NOW! Room Block is closing on February 4th

If you have any EXPO related question, don't hesitate to reach us at (800) 332-7322

Learn more about PCA EXPO

Become a PCA member