PaintED Podcast

It's time to start thinking about building or revising your annual marketing plan as we approach 2022. Brandon Pierpont, the founder of Painter Marketing Pros, will reveal unique marketing methods to keep you and your team on track to reach your goals and objectives while also capitalizing on future business prospects in this episode.

You can expect to learn:

- How to create a holistic painting marketing plan to skyrocket your painting company’s growth in 2022.

- Mistakes many smaller painting companies make when trying to grow, and how to avoid those costly mistakes.

- What KPI’s matter most for your painting business, and how to track them.

- The systems you need to generate painting sales ON DEMAND, 24/7!

PCA Overdrive is free for members.

Many business owners feel as if they are flying by the seat of their pants running their business. Often it is because their to-do list is in their head and there is no organization and flow to accomplishing tasks. In this episode, Crystal Scott and Chris Moore share some productivity insights on not just how to be efficient with your to-do list, but also ensure the important tasks are getting done!

Need help with accountability or getting organized as we head into the new year? Schedule a free business analysis meeting at www.elitebusinessadvising.com to put a plan together!

PCA Overdrive is free for members.

This conversation is a big one. If you’ve been following along and listening to our episodes each week you know we’re deeply committed to empowering you, the evolving contractor, to build the business you dream of.

We’ve talked about tactics and systems, habits and best practices, but we feel like there is this elephant in the room - which is none of this matters if you feel like your labor pool is evaporating before your eyes.

And no, you’re not crazy, or alone. Millennials and Gen Zers aren’t as gritty as Gen Xers or Boomers. COVID has simultaneously increased demand for your services while shrinking the workforce you have to deliver them. If you're feeling the pinch in your hiring efforts right now, pay attention.

On this episode of the show, we are joined by three amazing Breakthrough Academy coaches - Danny Kerr, Thomas Cobleigh, and Ryan Gabel. FYI Breakthrough Academy Is the parent company to this Contractor Evolution Podcast and it's where Igor and I work the rest of the time. Breakthrough Academy is a coaching and development program purpose-built for fast-growing trades and construction companies.

Because we actively coach over 400 companies right now and have coached hundreds more over the years, we have a very broad and powerful perspective on these bigger trends in the industry.

We thought it would be fun to get some of our brightest minds together to discuss this labor shortage, where it came from, and what to do about it.

In this episode we cover:

- The major trends we are seeing right now are in the contractor labor market.

- A simple solution you can implement today if you can’t afford top talent.

- How to attract top talent and what it means to be an ‘employer brand’.

- The culture that attracts great people, how to build it, and how to measure it.

- The 7 Fundamentals you can leverage to become a top employer brand.

- The characteristics of a present leader that a team chooses to follow.

To get the 7 Traits Of An Employer Brand PDF you can download that here: trybta.com/7Traits

PCA Overdrive is free for members.

PCA Overdrive is free for members.

For family businesses, succession is both difficult and crucial. What do you need to know about it?

Zach Ausherman, the owner of Ausherman Painting, discusses his recent experience taking over Ausherman Painting, a 42-year old company, from his father. He takes an in-depth dive into common issues painting company owners face when dealing with succession, and actions a new owner can take to improve company morale and ultimately set the company up for long-term success with its new owner.

Topics covered include:

PCA Overdrive is free for members.

In our EXPO panel discussions, business owners who are subject matter experts tackle the topic at hand and offer their perspectives and solutions, share lessons learned from their experience, and answer audience questions. In this panel discussion, you will learn what other painting contractors have to say about the challenges of getting into commercial, opportunities to look for, pitfalls to avoid, how to make money sooner than later, and how to know where your profit center is.

All panelists are PCA-quality business owners and subject matter experts who open up their business mindset and process to help other companies get better at business. They volunteer their time for these panels to help their brothers and sisters in the industry improve their trade and raise the bar of professionalism.

After an unprecedented year, EXPO 2022 will take place at the Hyatt Grand Cypress Hotel in Orlando, FL. From March 2nd to March 4th, attendees will be able to enjoy 30 different breakout sessions, daily brain meld sessions, a tradeshow, an awards ceremony, and evening events hosted by industry partners Benjamin Moore, PPG, and Sherwin Williams.

Analyze your business to become knowledgeable and educated about what your target market demands.

In this episode, Nick Slavik speaks with Tom Droste of Estimate Rocket about the need of understanding business principles when attempting to quantify business performance. They discuss how to identify parts of your organization that are outside your control, the benefits of business training, and how business planning may positively influence and help your company reach the next level.

PCA Overdrive is free for members.

PCA Overdrive is free for members.

Determine your company's needs and how financing can assist you to achieve the next stage of growth.

The terms commercial banker and commercial lender can be confusing for many business owners. In this episode, we interview Justin Ward, VP of Commercial Lending for First National Bank of Waterloo to explain how exactly they help small business owners in their finances and day-to-day lives.

PCA Overdrive is free for members.

To foster better working relationships, provide useful feedback on your workers' job performance.

So if you listen to this show with any regularity, it’s pretty safe to say the organism that is your business is evolving. And while that’s an exciting feeling, it also brings about a feeling of uncertainty you’re probably familiar with…. Are my people doing what I hired them to do? Are they an ROI-generating asset for my business? Or are they just an expense? Are they executing at the level that I was back when I was doing their job (and a million others)? Or are they a costly piece of dead weight?

I realize that might sound a little cynical. Or like we’re assuming the worst. But I’m sure most of you have had this thought cross your mind at least once or twice.

When your business was small and simple. This question was pretty easy to answer. If you hired a laborer to work alongside you, you could see with your own two eyes that they’re completely effing the D. There’s the door. Bye!

But as your company evolves, roles become more complex and nuanced, layers get added to the organizational chart, truly knowing how people are performing becomes less clear.

So the question becomes…. How do we, as leaders, manage at scale? How do we make sure our individual team members are executing on their individual goals, so that we as a company hit ours?

To answer this question we brought Dave Stephens on the show. Dave’s company, Lida Homes is an 8 figure custom home builder and high-end renovation contractor. He runs a tight ship of 24, and specifically in this show we’re going to learn how he uses one on one Goal Setting and Review meetings (or GSR for short) to lead his 5 project managers to create award-winning homes and customer experience.

Over the last 3 years, he’s won the Canadian Home Builders Association’s Builder of the year award, and over the last two has received the highest level customer satisfaction award in his Vancouver Island region. Dave directly attributes this success and recognition to the way he leads his team through GSR.

His people do their jobs. Extremely well.

In today’s Episode:

- What a GSR is and why it is important to both quality and growth in your business

- How to use a point system in your GSRs to create black and white accountability

- What does a contracting business looks like before implementing GSRs vs after implementing GSRs

- How you can expect your team (especially your PM’s) to respond when you introduce GSRs

- What a great GSR with a project manager specifically looks like

- How to have a hard conversation with an employee who is underperforming

PCA Overdrive is free for members.