PaintED Podcast

The goal of recruiting ads is to find and attract top talent while enhancing the company's image.

In this episode of PaintED, Torlando talks about making a magnetic job advertisement with Ryan Naylor of VivaHR. They talk about how to communicate your company's culture, how to write a job description that appeals to job seekers, and where to post job advertising.

PCA Overdrive is free for members.

Making yourself accountable for your work, effectively teaches your clients the value of your job.

Matt Carlson discusses how he grew M. Carlson Painting to over 3.5M in 2021. His reputation as a trusted service provider paid big dividends in 2020 during the pandemic because he focused the business on taking ownership and being accountable to the homeowner. Additionally, find out what steps he takes to keep his crews busy during the winter.

PCA Overdrive is free for members.

The podcast hosts' faces are finally revealed. Chad Schirmer, Creative Director and Prithvi Rakhyani, Digital Project Manager at PCA, talk about how the association is NOT slowing down during the holiday season. December is full of articles, virtual events, and new content on PCA Overdrive.

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PCA Overdrive is free for members.

PRODUCTION

HEALTHCARE

PAINTER TRAINING

PCA's Education Program Manager, Julie Ethan, will host a webinar about the videos and training portal on Jan. 18, 2022.

PCA OVERDRIVE

Did you know that our daily podcasts are released on PCA Overdrive anywhere from a week to a month before hitting public airwaves? So, why bother with your old podcast apps when you can watch AND Listen to all your industry content early and in one place?

To turn any video into an audio-only experience, simply enable "background mode" on the app. Pro Tip - for iPhone users, make sure Picture in Picture is turned off in your general settings.

ARTICLES & SPOTLIGHT TUESDAY

Affordable Health Coverage Arrives

MEMBER RECRUITMENT DRIVE

EVENTS

EXPO

A sales plan outlines your company's sales goals while also laying out a strategy for achieving them.

In this episode, Brandon Pierpont, CEO of Painter Marketing Pros, discusses how to create a 2022 marketing plan for your painting business to generate sales on demand and truly scale your painting business. In addition, he talks about how to create an extremely effective painting marketing system, what many painting companies do wrong, and how you can take advantage of the coming changes in the painting industry to generate sales ON DEMAND.

PCA Overdrive is free for members.

Color expert Leah Jones reveals the secrets of picking interior paint colors for any room!

The significance of color to the human mind explains why color design has become so important. Color inspires, communicates, piques curiosity, and elicits specific emotions. As a result, providing color solutions for a client's goals and interests is a crucial task for a color designer or color consultant. In this episode, join Nick Slavik and Leah Jones as they examine the value of color in painting projects. They emphasize the importance of selecting the appropriate hue to make clients fall in love with their environments while giving exceptional service.

PCA Overdrive is free for members.

What do you know about the powder coating process?

Powder coating is a finishing technique that involves applying a dry, free-flowing thermoplastic or thermoset powder to a surface, melting it, and hardening it into a uniform coating.

In this episode, Zach Kenney and Adam Dias of Custom Design discuss the powder coating process and provide expert advice. They also talk about Adam's experience taking over the family business and the importance of strong business partnerships. Don't miss Adam's tips for young business entrepreneurs as well as a story about his most embarrassing experience!

PCA Overdrive is free for members.

Customer path mapping identifies customer goals and points of friction in their brand engagement.

When is the last time you sat down to evaluate your business from your customer's perspective? This should include not just the experience and feeling you give off to your customers but also the A-to-Z journey of what it’s like to do business with you. Identifying the weaknesses in your process is what will help you evolve as a business owner!

PCA Overdrive is free for members.

The first step in selecting a top marketing agency is to determine your company's marketing needs!

If you’ve ever wasted money on marketing this episode of Contractor Evolution is for you.

The fact of the matter is that there are a ton of marketing agencies out there that are more than happy to take your money even when they aren’t sure they can get you results.

Want to know how to filter out the great marketers from the shitty ones?

This episode will give you the 6 key questions to ask, as well as what you need to do BEFORE you talk to a marketing agency so you see great ROI when you get the ball rolling.

Episode Highlights:

- What questions should you ask to filter out good marketing agencies from those that are good at BS?

- What are the best marketing strategies for contractors that are working right now?

- What are 2 core elements a great marketing agency can clearly show you a poor agency can’t

- Which marketing strategies are a clear waste of time for contractors?

- How to know when you are ready to hire an outside agency

- 1 increasing marketing trend that contractors need to pay attention to in the next 5 years

PCA Overdrive is free for members.

Partnerships can help you extend your resources & generate better products or services to reach a wider audience!

Join Torlando as he talks with Chris Hall, VP of Sales for Renovia, a commercial paint contracting company with a nationwide reach. In this episode of PaintED, they discuss the difficulties and strategies of geographic expansion, as well as how to form partnerships on the ground in key markets where you plan to expand.

PCA Overdrive is free for members.

Direct mail marketing is a powerful tool for building genuine connections with potential clients!

In this episode, Garrett Martell, founder of Two Day Painting, discusses what aspects of your painting company you should outsource to accelerate your growth. He speaks in-depth about the power of Direct Mail Marketing for painting contractors when done correctly, and he even has a separate business venture that performs direct mail services for the trades called TradesFix Direct Mail Marketing.

PCA Overdrive is free for members.