PaintED Podcast

Failing doesn't sound like an attractive business practice. But learning is great for business, and you can't learn if you don't risk some failure. Enter Jason Paris of Paris Painting in Minnesota. He's learned how to fail forward, and he has seen tremendous growth in his business as a result. Jason shares his story of trial and error, and talks about how 'patch updates' work across all industries. Don't miss Jason's presentation at the 2019 EXPO on the topic of training a leadership team that evolves with your business. Register for the EXPO at www.pdca.org/expo

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On this episode of Paint ED...Hope. We've heard it so many times…where are the new painters going to be coming from? Is nothing being done about the labor shortage? Proposed solutions are popping up everywhere, but PDCA is throwing all in with Teach Initiative. Michael Smith is the Executive Director at Teach, and he is working to bring everyone together to develop training resources and get them in the hands of schools and workforce development programs. Things are moving pretty quickly on this front. PDCA will be finishing up filming our Trade Best Practice Series to deliver to Teach at the end of 2018, and we hope to see this in the hands of students, adult learners, and painting companies at the beginning of 2019. For all you who are worrying about the labor crisis…help is on the way.

You can learn more about Teach Initiative at [email protected], or teachconstruction.org

PCA Overdrive is free for members.

Not a member? Try our 30-day, free trial; $5.99/mo after.

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On this episode of Paint ED, Tony Kanak of Sales Evolution talks about selling in the off-season. Tony’s ideas are the perfect blend of sales psychology and common sense. Whether you think you need to or not, you really do need to keep that selling-train continually chugging along, and this may be one of the best times of the year to do that. If you’re a residential company, your paint jobs will be seen and commented on by a lot of people at holiday get-togethers. People talk about your work. Make sure those referrals are made! And if you’re a commercial company, it’s the perfect time to give companies something good to spend on for those tax credits! If you haven’t heard our first podcast with Tony, search for “Getting Prospects To Say No.” It’s the perfect tee-up for this conversation that keeps the referrals coming during the holiday season.

Learn more about sales processes that Tony talks about, and more, at www.salesevolution.com

PCA Overdrive is free for members.

Not a member? Try our 30-day, free trial; $5.99/mo after.

Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

On this episode of Paint ED, Brandon Lewis from the Painters Academy returns to talk about 7 Profit-Killers that cost companies big-time. This conversation went a little longer than our podcasts usually go, but we really think it was worth it, and we think you will too. Brandon discusses reasons why big companies often slow their roll and experience a plateau in their growth, and he talks about ways to remedy this. You may not agree with everything this guy says, but he will turn what you think you know on its head, and you’ll be forced to look at things from another perspective. If you take even a couple things away from Brandon, you have something that can really get your business moving in the right direction again.

Learn more about Painters Academy at Paintersacademy.com.

PCA Overdrive is free for members.

Not a member? Try our 30-day, free trial; $5.99/mo after.

Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

On this episode of Paint ED, Aaron Hockel is with us from Alta Vista Strategic Partners to talk about social monitoring and social listening to generate new leads. It’s all about where to listen and where interject in online forums to guide prospects to your services in a courteous, compelling way. It may take some practice, but I think it’s worth it. It’s yet another way to find new business, and who doesn’t need that? A little listening goes a long way. Have your team listen to this podcast so they can help!

https://www.altavistasp.com/

PCA Overdrive is free for members.

Not a member? Try our 30-day, free trial; $5.99/mo after.

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On this episode of Paint ED, Danny Kerr from Breakthrough Academy talks about maximizing your marketing Return On Investment, or ROI. Marketing results can be kind-of vague. How do you know how much to market? How do you know how much to spend on marketing? How do you know when marketing works? Somebody get me some hard numbers up in here! Thank you Danny Kerr. If you heard his other podcasts or training seminars, you know that this guy has what for your business? That’s right, systems. He’s got systems for your systems. We chat about the numbers, and we chat about the unquantifiable psychographic that everyone is trying to sell to. Well, nearly unquantifiable. But guess, what. That’s right. He’s got a system for that.

Don’t miss Danny’s full webinar with helpful resources and worksheets on Tuesday, November 6, at 4 pm Central. To register, visit PDCA.org.

Podcast note: Learn more about Breakthrough Academy at www.btacademy.com.

PCA Overdrive is free for members.

Not a member? Try our 30-day, free trial; $5.99/mo after.

Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

Production has ramped up for many contractors at the end of busy season, and what goes up, must come down. When things quiet down, and you get a chance to see how much profit you actually made, will you hit your numbers? Or will you find that in the flood of summer business your activity outperformed your actual earnings. You want to make sure everyone hard work really pays off in the end. Tom Reber from The Contractor Fight joins me and Gina Koert, owner of SPI in Denver, Colorado and the chair of the education committee here at PDCA, as we talk about how big production can obscure actual profit if we’re not careful, and how to avoid this happening.

We’re also excited to announce that Tom Reber has been selected to be our keynote speaker for the PDCA EXPO in Savannah, Georgia on March 6-8, 2019. The theme of the entire EXPO will be “From Top Line to Bottom Line” and all of our breakout sessions will be geared to help you increase your profit margins year after year. To register for the EXPO, visit PDCA.org/expo.

Learn more about Tom Reber and his work at The Contractor Fight at TheContractorFight.com

Learn more about Gina Koert at www.shamrockpaintinginc.com.

PCA Overdrive is free for members.

Not a member? Try our 30-day, free trial; $5.99/mo after.

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Do you specify high end paint in your bids? There are a lot of contractors out there who do, some even exclusively; but others may be a bit hesitant to offer something that they feel may drive up the price and scare away potential customers. No one likes to lose a bid, but offering high end products may actually close more deals than not! On this episode of Paint ED, Nigel Costolloe from Catchlight Painting in the Boston area, and Jess Ritchie from Farrow and Ball, discuss ways contractors can include high end paint in their bids in a way that customers find compelling. It never hurts to expand your repertoire, especially if you can offer customers more of what they want.

Nigel Costolloe: www.catchlightpainting.com

Jess Ritchie: us.farrow-ball.com

PCA Overdrive is free for members.

Not a member? Try our 30-day, free trial; $5.99/mo after.

Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

Labor shortage got you down? Well, it’s not just you. The labor shortage is a growing problem that has everyone in the trades scrambling, not the least of which are painting businesses. Seems that there are not enough good painters to go around. A lot of ideas are being thrown at the wall to see what sticks, but Sherwin-Williams has recently launched a couple resources that could really help. Jeff Winter, the Vice President of Residential Marketing at Sherwin-Williams, talks with us about the labor crisis, and about the launch of Paint Your Path. Don’t miss our webinar with Jeff on the topic of the labor shortage happening on October 10 at 4 pm Central. Visit PDCA.org for more information.

PCA Overdrive is free for members.

Not a member? Try our 30-day, free trial; $5.99/mo after.

Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

On this episode of Paint ED we hear from a few painting contractors and a training systems guru about how they see the topic of hiring and onboarding. Maybe you can learn a thing or two, or maybe you can add to the conversation. Don’t miss the webinars about training systems for new employees and supervisors coming up on September 27 and October 4 at 2 pm Central.

Go to PDCA.org to find more.

Featured Speakers:

Christian Militello, Owner, Militello Painting in Philadelphia, PA

Michael Smith, Teach Initiative

Nick LoGrasso, Owner, SNL in St. Louis, MO

Nick Slavik, Owner, Nick Slavik Painting and Restoration in New Prague, MN

PCA Overdrive is free for members.

Not a member? Try our 30-day, free trial; $5.99/mo after.

Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/