PaintED Podcast

PaintED Podcast

By PaintEd PodcastEducation
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PaintED Podcast episodes

  • Industry Standards and Deliverables: Ask A Painter

    If it's not written down it doesn't exist.

    In this episode of Ask a Painter, Nick Slavik addresses the must-have standards and deliverables for the painting business:

    -Job description

    -Competency/Metric based pay scale
    -GSR: Goal setting & review Process
    -Employment Standards / Handbook
    -Training
    -Accountability

    Furthermore, nick says, you must train, review and give feedback during training for these points to be useful.

    Watch the full episode to learn in-depth.

    See me and hundreds of other Master Craftspeople and Trades Business Entrepreneurs at the PCA Expo: https://www.pcapainted.org/expo/

    The PCA Business Accelerator!

    The easiest way to professionalize your business is with a cohort of your peers, a learning management system, and subject matter experts from our industry. To sign up: https://www.pcapainted.org/business-training/

    Watch the episode on PCA Overdrive

    PCA Overdrive is free for members.

    Not a member? Try our 7-day, free trial; $5.99/mo after.
    Download the app on the Apple Store or Google Play.

    Become a PCA member
    48 min
  • Pre-Qualification That Makes Money And Builds Fans: Estimate Rocket

    A strong pre-qualification process to bring in the right customers.

    On this episode of Estimate Rocket, we are joined by Jeff Wraley of Groundwork to talk about a major pain point of contractors that we don't talk enough about: pre-qualifying leads. Tire-kickers are the bane of every sales process, and reducing wasted time on dead-end leads can drastically increase your bottom line. Jeff talks with us about how a strong pre-qualification process can not only help bring in the right customers but can also create a great foundation for more efficient project management and smooth customer relationships long after the sale.

    Watch the episode on PCA Overdrive

    PCA Overdrive is free for members. Not a member? (free trial is now 7 days). Download the app on the Apple Store or Google Play.

    Become a PCA member

    20 min
  • The Pareto Principle: Marketing Mastermind

    The different tranches of painting companies and more!

    In this episode of the industry partner series, we host Guest Benji Carlson. Benji is the Head of Content at Breakthrough Academy and one of the company's earliest employees. Listen to Benji describe the different tranches of painting companies, and what owners should do to advance from one to the next. He gives out some golden nuggets from working with hundreds of painting companies across the United States and Canada, including.

    - The most common mistakes painting company owners make.

    - What makes the painting industry different from other home service industries.
    - The Pareto Principle - how to move the needle fast.
    - Big Changes are coming for painters.
    - And much more!

    Get Breakthrough Academy's FREE Training Checklist Tool: https://trybta.com/PMP

    Learn more about EXPO
    Watch the episode on PCA Overdrive

    PCA Overdrive is free for members.

    Not a member? Try our 7-day, free trial; $5.99/mo after.
    Download the app on the Apple Store or Google Play.

    Become a PCA member
    59 min
  • Maintaining a Good Reputation: Elite Business Advice

    The importance of staying neutral and more!

    There are a lot of things you can do to help your reputation as well as many things that can tarnish your reputation. Aside from the obvious ones of quality work, professionalism, communication, and following through on your word, we dive deep into the importance of staying neutral with politics, religion, social issues, and current events and the role that social media plays in it. Our goal for this episode is to help you stay conscious of the things you say and do to ensure you stay a person that people want to refer business too!

    Learn More about PCA EXPO: https://www.pcapainted.org/expo/

    Watch the episode on PCA Overdrive

    PCA Overdrive is free for members.

    Not a member? Try our 7-day, free trial; $5.99/mo after.
    Download the app on the Apple Store or Google Play.

    Become a PCA member
    Learn more about EXPO

    Working on professionalizing your business but aren’t sure where to start? Schedule a free business analysis meeting at www.elitebusinessadvising.com

    23 min
  • Put Your Referrals on Steroids: Contractor Evolution

    The power of having a customer base.

    This episode of Contractor Evolution is with Brian Kaskavalciyan, Author of The 7 Secrets to becoming a Wealthy Contractor, Host of the Wealthy Contractor Podcast, and Co-Founder of gFour Marketing Group: A relationship marketing firm that helps contractors unleash the power of their customers by installing the industry-leading framework for driving referrals.

    Before becoming the well-known figure he is today, Brian founded Handyman Network which he developed into a national franchise. There, he began to realize the power of not just referrals but having a customer base that truly promotes you and reps the brand.

    So he began to develop a holistic approach to Relationship Marketing which makes up the framework that he now implements with clients through gFour.

    I wanted to go deep with Brian on how to put a referral program on steroids and become a company where our raving customers do a lot of the marketing for us. If you do good work and take care of your clients you're going to get some referrals organically, but if you're a growing company and want to become more intentional with this all-important lead source, there’s a ton of stuff you can implement.

    Our conversation is anchored in four core areas:

    - How to drive google reviews which boost searchability and position you as the customer service leader
    - Customer Appreciation and how automated post-job gifts and notes of gratitude build crazy goodwill in the marketplace
    - We talk about Referral Rewards programs which incentivize clients to bring you hot leads
    - And lastly, we talk about the all-important long-term nurture sequence which keeps your brand front of mind and makes you a repeat business magnet. To learn more about how to put your referrals on steroids, watch this episode.

    Highlights

    -How to drive Google reviews which boost searchability and position you as the customer service leader
    -Customer Appreciation and how automated, post-job gifts and notes of gratitude build crazy goodwill in the marketplace
    -Referral Rewards programs that incentivize clients to bring you hot leads
    -Long-term nurture sequence which keeps your brand front of mind and makes you a repeat business magnet

    Contact BTA
    Watch the episode on PCA Overdrive

    PCA Overdrive is free for members.

    Not a member? Try our 7-day free trial. It's only $5.99/mo after.

    Download the app on the Apple Store or Google Play.

    Become a PCA Member

    1 hr 23 min
  • Working with Subcontractors: PaintED Podcast

    Torlando talks to Mark Nelson about using sub-contractors.

    In this episode of the PaintEd Podcast, Torlando Hakes talks to Mark Nelson about using sub-contractors and dismissing stereotypes about them. As a business growing with subs is an avenue to grow fast and they discuss how they structure their business.

    Watch the full episode for more.

    Learn More about PCA EXPO: https://www.pcapainted.org/expo/

    Watch the episode on PCA Overdrive

    PCA Overdrive is free for members.

    Not a member? Try our 7-day free trial. It's only $5.99/mo after.

    Download the app on the Apple Store or Google Play.

    Become a PCA Member

    1 hr 1 min
  • Change The World: Marketing Mastermind

    Systems and processes to change the paradigm.

    Brad will discuss how to effectively build systems and processes that create a roadmap for future success.

    You must develop methods and procedures that are as easy to automate as feasible when your company expands.

    Learn more about PCA EXPO
    Watch the episode on PCA Overdrive

    PCA Overdrive is free for members.

    Not a member? Try our 7-day, free trial; $5.99/mo after.
    Download the app on the Apple Store or Google Play.

    Become a PCA member
    1 hr 13 min
  • The Glue Between Paint and Painters: Coverage By Benjamin Moore

    Managing long-term relationships with painting contractors.

    In this episode, we speak with Gennaro D’Amelio, a Benjamin Moore Territory Rep serving Canada’s northern Greater Toronto area. We discuss his role in managing long-term relationships with painting contractors, the value of independent retailers, and his role in connecting the two groups together.

    See omnystudio.com/listener for privacy information.

    Watch the episode on PCA Overdrive

    PCA Overdrive is free for members.

    Not a member? Try our 30-day, free trial; $5.99/mo after.
    Download the app on the Apple Store or Google Play.

    Become a PCA member
    24 min
  • Enhance The Buyer’s Journey: EXPO

    Effective systems and automation are essential to managing your painting company's professional branding and successfully scaling your business. In this presentation, we take a deep dive into better understanding your ideal prospect's needs, and how your company can make the "buyer's journey" an amazing one. We also discuss how systems can save your painting company's reputation from being tarnished when things go wrong, and the safety measures that must be in place to ensure your brand stays protected.

    Learn more about EXPO

    Watch the episode on PCA Overdrive

    PCA Overdrive is free for members.

    Not a member? Try our 7-day free trial.

    Download the app on the Apple Store or Google Play.

    Become a PCA Member

    52 min

About PaintED Podcast

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Podcast produced by the Painting Contractors Association (PCA).

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