Retail Media Breakfast Club

Panel: New and exciting retail media metrics


Listen Later

In this panel episode, retail media leaders discuss the evolving landscape of metrics in the industry. Josh Clarkson,Global Lead for Retail Media at Mars, and Chief Consultant at Edify Digital Commerce Consulting, argues that the focus should be on using the most appropriate metrics for each campaign's objectives rather than seeking new ones. Todd Weagent from Masimo emphasizes the importance of tracking different metrics depending on campaign goals and challenges the over-reliance on ROAS. Julie Liu of Ghirardelli Chocolate Company shares how her team is expanding their view to include omnichannel metrics, ensuring digital efforts are measured against total company growth. Tune in for a deep dive into what really matters in retail media metrics.


PRODUCED BY:

https://aipodcast.ing


CHAPTERS:

(00:00) About Today's Topic

(01:02) About the Show
(01:22) Josh Clarkson: The Importance of Appropriate Metrics
(02:21) Todd Weagent: Conscious Tracking and ROAS Challenges
(03:17) Julie Liu : Omnichannel Metrics for Total Business Growth
(04:29) Outro


SOCIAL LINKS:

Website: https://www.retailmediabreakfastclub.com

LinkedIn: https://www.linkedin.com/in/kiri-masters/

YouTube: https://www.youtube.com/@retailmediabreakfastclub

Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//

Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb

...more
View all episodesView all episodes
Download on the App Store

Retail Media Breakfast ClubBy Kiri Masters

  • 5
  • 5
  • 5
  • 5
  • 5

5

8 ratings


More shows like Retail Media Breakfast Club

View all
a16z Podcast by Andreessen Horowitz

a16z Podcast

1,040 Listeners

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch by Harry Stebbings

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

518 Listeners

Invest Like the Best with Patrick O'Shaughnessy by Colossus | Investing & Business Podcasts

Invest Like the Best with Patrick O'Shaughnessy

2,322 Listeners

The Daily by The New York Times

The Daily

111,917 Listeners

Wall Street Breakfast by Seeking Alpha

Wall Street Breakfast

1,029 Listeners

The Journal. by The Wall Street Journal & Spotify Studios

The Journal.

5,956 Listeners

Morning Brew Daily by Morning Brew

Morning Brew Daily

2,980 Listeners

All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

All-In with Chamath, Jason, Sacks & Friedberg

9,236 Listeners

Dwarkesh Podcast by Dwarkesh Patel

Dwarkesh Podcast

428 Listeners

The AI Daily Brief (Formerly The AI Breakdown): Artificial Intelligence News and Analysis by Nathaniel Whittemore

The AI Daily Brief (Formerly The AI Breakdown): Artificial Intelligence News and Analysis

491 Listeners

BG2Pod with Brad Gerstner and Bill Gurley by BG2Pod

BG2Pod with Brad Gerstner and Bill Gurley

469 Listeners

Retail Media Therapy by Grace & Co

Retail Media Therapy

0 Listeners

Retail Media Unboxed by Retail Media Unboxed

Retail Media Unboxed

2 Listeners

How I AI by Claire Vo

How I AI

4 Listeners

The Real Eisman Playbook by Steve Eisman

The Real Eisman Playbook

50 Listeners