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In this episode of The Exit:

Lindsay Pinchuk, founder and CEO of Lindsay Pinchuk Marketing, shares her journey from building Bump Club, a community-focused business for expectant parents, to its eventual exit.

Starting in 2010 as a series of local events in Chicago, Lindsay grew the company into a national brand working with major retailers like Target and Nordstrom, reaching millions of parents monthly.

In 2019, she sold to Advantage Marketing Solutions, but the transition proved challenging as the B2B-focused acquirer struggled to understand the community-driven, B2C nature of her business.

Lindsay discusses crucial lessons about exit preparation, particularly for community-based brands, including the importance of developing a personal brand separate from the company and ensuring all promises are documented in writing.

Despite not receiving her full earn-out and the eventual closure of Bump Club, Lindsay emphasizes the significance of maintaining integrity and preserving legacy during an exit.

Her key advice to her past self: trust your gut and don't let buyers rush the process.

For more details and insights from her entrepreneurial journey, listen to the latest episode of The Exit.

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Lindsay Pinchuk is a brand igniter, a marketing expert, and a community builder. She has over 25 years of experience in creating and growing brands, both for herself and for her clients. She is the Founder and CEO of Lindsay Pinchuk Marketing + Consulting, a company that offers consulting, coaching, and speaking services to businesses of all sizes and stages.

Websites: https://www.lindsaypinchuk.com/

- https://www.dearfoundher.com/

LinkedIn: https://www.linkedin.com/in/lindsaypinchuk/

Check Out Flippa’s Data Insights Tool: https://flippa.com/data-insights

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The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/