Generation Alpha are growing up in more technologically integrated times than any generation before them.

While it is inevitable that they will engage with screens in the future, parents today are delaying their children’s engagement with devices and setting up social media accounts.

In today's episode, our host, Ashley Fell, sits down with McCrindle's Media Research Specialist, Anna Colthorpe, and Senior Researcher, Shannon Wherrett, to unpack some of the nuances of this complex topic.