Episode Summary:

Today kicks off part one of a two-part series all about defining and creating your personal brand — not just on your website, but in your emails, too. Because in a world of content overload (and AI!), your brand is what makes you recognizable, relatable, and worth remembering. Establishing a clear brand helps you differentiate yourself online — for your audience and for yourself.

In this episode, you'll learn about:

• The difference between a "pretty logo" and a true brand strategy (and why skipping the strategy step will come back to bite you)
• The "waterfall effect" of branding: how strategy flows into visuals, messaging, and your email subscriber experience
• The role of brand values in how you show up online and how they help you attract the right audience
• How showing up as your real self (quirks and all) creates stronger human connection than polished perfection
• A simple gut-check you can use to see if your brand still feels on point or if it's time for a refresh

👉 And don't forget — this is just part one! Next week on The Vine Podcast (go ahead and subscribe now), Madison interviews me about the next step: weaving your brand into email with a welcome sequence that helps new subscribers get to know you right from the start.

Check out this episode's blog post Connect with Madison: The Vine Podcast Grace + Vine Studios Website Grace + Vine Studios Instagram Joyfully Mad Food Blog Joyfully Mad Instagram Episode Resources:FREE Duett's Your First Welcome Sequence Duett Services:

The Duett Debut - Done for you email copywriting & automation setup Email Strategy Playbook - A fresh set of eyes and insight into your current email marketing

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

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