In today's episode, I sit down with Dr. Mila Ioussifova and Roger Kennedy to discuss the clinical and business impacts of cryopreserved amniotic membranes in practice, especially with patients with dry eye. 

Key Takeaways:

1. The easiest way to bring amniotic membranes into your practice are by just doing it. Learn about application tools, patient education, billing and coding from the companies themselves and just go for it.
2. Amniotic membranes aren't just for train wrecks. Persistent ocular surface disease, reduced corneal sensitivity, and moderate dry eye are all great cases for amniotic membrane use.
3. Knowing the patient's deductible status ahead of time aids in the conversation. Dr. Mila presents amniotic membranes as one of hte only treatments that are covered/ billable to insurance and it's the only regenerative approach to corneal tissue and nerves. Knowing the deductible status prevents the patient from being surprised. The wow effect matters.
4. Don't be afraid to publicly market your dry eye and amniotic membrane treatments to patients on your website and patient communication. Have a word of mouth strategy and execute it.
5. Communicate the service and value of your products to other specialists in the area treating patients with conditions that cause dry eye.

What Mila and Roger are reading:

• Think Again by Adam Grant
• Shift Your Brilliance by Simon Bailey
• Becoming Supernatural by Dr. Joe Dispenza

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