How Bradley Roofner & Logan Brown transformed a tough, project-based landscaping biz into a recurring revenue machine. (This is the second part of a 2-part interview.) 

Themes from the interview with Bradley & Logan:

• Buying, growing, and selling a local service business for $20m+
• Why landscaping still has lots of opportunity
• How to transform a project-based business into a recurring-revenue business
• How to build a sales function in a local service business
• Why building a sales function is better for growth than acquiring tuck-ins
• How to convert 25% of sales opportunities
• Working capital as oxygen
• White-glove service in a blue-collar industry
• Why you should build a credit department
• What it's like to sell to a publicly-traded corporation

Links & how to reach Bradley & Logan

• LinkedIn: Bradley Roofner, Logan Brown
• BrightView
• Built To Sell, the book that informed their productization strategy
• Brent Beshore
• Article 1 referenced in valuation estimate: BrightView and the need for growth
• Article 2 referenced in valuation estimate: LM150: 2020 rankings

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Connect with Acquiring Minds:

• See past + future interviews on the YouTube channel
• Connect with host Will Smith on LinkedIn
• Follow Will on Twitter