If you're anything like me, the pandemic has completely changed your view on office work. Why go in, when you can ditch the commute and work from home? On the surface, this seems pretty straightforward, but it puts founders and entrepreneurs in a tricky situation. Remote work can make it extremely difficult to develop a real sense of culture. The lack thereof negatively impacts employee retention, recruitment, and overall satisfaction. This is part 2 of a 3-part BrightLive podcast series where we break down how to build a distinct brand. In this episode, we are honing in on developing company culture in a time of uncertainty. On the panel, we have Jacob Pechenick, the founder of Lettuce Grow, Manu Seve, the founder of Alphaa.io, and Loren Brill-Castle, the founder of Sweet Loren's.

In this segment of the series we discuss: - How to nurture and develop talent from within your company - How being open about your mission statement can attract the right candidates to you - How to put out fires when key members of the team are on vacation