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If there was an Oscar for dealership commercials…

Brian Ortega would probably have one. He’s the Creative Director at Valley-Hi Toyota, home to some of the most creative commercials in the industry. The team creates a new story-based 30 second commercial every month, with Brian as one of the star actors. It’s been successful in building Valley-Hi’s brand and ingraining them deep into their community.

What we talk about in this episode:
0:00 Intro with Michael Cirillo, Paul J Daly and Kyle Mountsier.

4:05 Brian grew up making videos with any camera he could get his hands on. That led him to film school at UC Santa Barbara.

10:35 When Valley-Hi Toyota started making commercials, it was just their GM Todd Stokes in front of the camera. Brian would direct him occasionally, and someone suggested that Brian and Todd do them together. This was the start of Brian’s car commercial career.

15:44 Every month, the team brainstorms and creates a new 30 second commercial with over-the-top memorable characters. This commercial becomes the focus of all the content for the month for Valley-Hi.

27:11 Brian has cached all of his commercials, behind the scenes footage and outtakes at https://brianjortega.com/ for your viewing pleasure.

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Connect with Brian Ortega on LinkedIn

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