Today’s guest is Denise Woodard, founder of Partake Foods. When her daughter was diagnosed with severe food allergies, Denise struggled with finding snacks she could safely feed her. So she set out to create some herself. But it wasn’t exactly smooth sailing. Her initial attempts were met with responses of “this is awful” from her daughter. And this is where it’s important to note that Denise was able to bypass so many hurdles that plague entrepreneurs as they grow. Denise recognized her own limitations and instead of laboring for a lengthy amount of time perfecting a recipe, she hired a food scientist. By delegating this task she freed herself up to focus on getting Partake off the ground and running. Partake is now a nationwide brand with venture capital funding from big names like Rihanna and Jay-Z.

Listen in as we cover everything from how tough it was to get allergic customers to build up enough trust in the brand before they’d even try it, why frozen is the new fresh, and why at times she feels like she’s flying the plane as she’s building it.