Today is the last episode that we recorded during the Health:Further Consumer Summit, sponsored by Sharecare. Dominique Wilkins is a hall of fame basketball player, who spent most of his career with the Atlanta Hawks. Today, he is the Hawks’ Vice President of Basketball and Special Advisor to the CEO. He is also a strong patient advocate, having helped out with numerous health-related organizations. Most notably, as someone who deals with diabetes himself, he is heavily involved in the diabetes community. He was in town to talk about the passion that drives him - as an athlete and advocate - and how passion plays into branding and pursuit of a company’s mission.