Patrick Campbell is the CEO and Co-Founder of ProfitWell — and he's also the OG of all things SaaS pricing.

From strategy to tactics, Patrick explains how to build a value-based pricing framework, quantify your buyer personas, and ensure you don't leave any money on the table with your SaaS pricing.

In addition, this episode digs into:

- The benefits and limitations of pricing tactics such as relativity and anchoring

- The impact of localising your pricing for different regions and currencies

- How to align your pricing with your customers and quantify your buyer personas

- What the best marketers are doing to help the fight against churn

- How ProfitWell built their own pricing model using the hub and spoke framework

- The inside scoop on how Patrick and the team approached their own marketing using something called bottom-top-of-the-funnel content

ProfitWell >> https://www.profitwell.com

Price Intelligently >> https://www.priceintelligently.com

High Output Management by Andrew Grove >> https://www.amazon.com/High-Output-Management-Andrew-Grove/dp/0679762884

Follow Patrick on Twitter >> twitter.com/Patticus

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SaaStock on Tour Helsinki >> https://www.saastock.com/ontour/city/helsinki

20% Discount Code: ADVANCEB2B-20

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Advance B2B >> www.advanceb2b.com

Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub

Follow Edward on Twitter >> twitter.com/NordicEdward