Let's talk about the business of wellness…

 

My guest today is Paul Brown, Founder of BOL, the healthy plant-based meal range keeping busy people fuelled and satisfied. Following a 14 year career at smoothie brand leaders, Innocent, Paul launched BOL in 2015 and has since served over 35 million portions of fruit and veg.

 

In this episode, Paul talks us through some of the practicalities of launching a fast-moving consumer goods (FMCG) brand, from learning on the job at Innocent to developing an eye-catching brand. We hear why he made the decision to abandon meat, fish and dairy from BOL’s ingredient list and become 100% plant-based and how this nearly lost BOL once of the UK’s biggest stockists.

 

Thank you to our sponsors:

- The go-to legal firm supporting the wellness industry Bird & Bird

- The software booking experts serving gyms, spas and salons worldwide, Mindbody

 

Find out what trends are driving the growth of the wellness industry in our 2021 Consumer Wellness Trends Report. 

 

To find out how Welltodo can help you grow your business and support your career objectives, head to welltodoglobal.com today.