Paula Scher is one of the most influential designers of all time.

A partner at Pentagram since 1991, she began her career in 1972 at CBS Records, where she eventually became the art director for the cover department, designing more than 150 album covers a year.

Additionally, she has worked with a host of clients – Bloomberg, Coca-Cola, and the High Line – crafting identity and branding systems, promotional materials, environmental graphics, packaging and publication designs.

Her designs are in the permanent collections of the Museum of Modern Art, the Cooper Hewitt National Design Museum, the Library of Congress, the Victoria and Albert Museum, and other institutions.

-------

Thank you to the sponsors that fuel our podcast and our team:

LMNT Electrolytes 

https://drinklmnt.com/tetra

Get a free LMNT Sample Pack with your order.

-------

House of Macadamias

https://www.houseofmacadamias.com/tetra

Get a free box of Dry Roasted Namibian Sea Salt Macadamias + 20% off Your Order With Code TETRA

Use code TETRA for 20% off at checkout