A Change of Brand

PBS with Bogdan Geana


Listen Later

Retooling an American institution is no easy task — just ask Bogdan Geana, partner at Lippincott. On the heels of a milestone 50th anniversary, Public Broadcasting Service tapped the Lippincott team to create a refreshing evolution for the PBS identity, from brand voice to ensuring its signature blue didn’t come off as politically biased. To top it off, the updated look had to appeal to all 300-plus network affiliates across the nation. No sweat, right? We go behind the scenes and dig into the heavy lifting that went into this iconic Change of Brand.

To see the change of brand for yourself, visit achangeofbrand.com or follow us on Instagram @achangeofbrand.

Produced by Matchstic (matchstic.com / @matchstichouse), hosted by Blake Howard, (@blakehoward), co-hosted by Tracy Clark, edited by Gabe Kitzman, fact-checked by Jill Jeffries, co-written by Pamela Henman, and artwork by Rachel Jackson.

...more
View all episodesView all episodes
Download on the App Store

A Change of BrandBy Blake Howard

  • 5
  • 5
  • 5
  • 5
  • 5

5

105 ratings


More shows like A Change of Brand

View all
This American Life by This American Life

This American Life

90,613 Listeners

Design Matters with Debbie Millman by Design Matters Media

Design Matters with Debbie Millman

1,229 Listeners

99% Invisible by Roman Mars

99% Invisible

26,168 Listeners

Monocle on Design by Monocle

Monocle on Design

71 Listeners

Making Sense with Sam Harris by Sam Harris

Making Sense with Sam Harris

26,350 Listeners

Creative Pep Talk by Andy J. Pizza

Creative Pep Talk

1,967 Listeners

The Daily by The New York Times

The Daily

111,044 Listeners

Up First from NPR by NPR

Up First from NPR

55,842 Listeners

Creative Confidence Podcast by IDEO U

Creative Confidence Podcast

125 Listeners

Design Better by The Curiosity Department, sponsored by Wix Studio

Design Better

323 Listeners

Conan O’Brien Needs A Friend by Team Coco & Earwolf

Conan O’Brien Needs A Friend

59,342 Listeners

Uncensored CMO by Jon Evans

Uncensored CMO

35 Listeners

On Strategy Showcase by Fergus O’Carroll

On Strategy Showcase

44 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

15,326 Listeners

Normal Gossip by Normal Gossip

Normal Gossip

5,720 Listeners