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In this episode, we’re thrilled to welcome Amanda Carey, President of the National Interscholastic Cycling Association (NICA), to explore the powerful ways NICA and local bike retailers can work together to inspire and support the next generation of cyclists.

NICA's programs are bringing thousands of youth into the sport, and this conversation will give bike shop owners a deeper understanding of how they can join this movement to grow ridership, drive in-store traffic, and build loyal relationships with young riders and their families.

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