In this episode we're joined by Pedro Magriço, Director of Growth at Typeform.

Pedro joined the Barcelona-based company in 2013 when they had just 10 employees and the product was in closed beta. Now Typeform employs over 160 people and has achieved double digit ARR in the millions.

In this episode Pedro tells us about:

- The evolution of Typeform’s growth team and how they operate

- How typeform built virality into their product with one simple button

- A small tweak Typeform made to their onboarding process that increased the conversion quality of visitors into users

- How typeform retains their users and minimises churn

- Typeform’s growth-model, their viral-loop, and some of their most successful growth-tactics

Typeform: www.typeform.com

Pedro on Twitter: twitter.com/pedro_magrico

The Growth Hub: http://www.advanceb2b.com/thegrowthhub

Advance B2B: http://www.advanceb2b.com

The Growth Hub on Twitter: twitter.com/SaaSGrowthHub

Edward on Twitter: twitter.com/NordicEdward