Pegasus Podcast

Pegasus App Co-Founder and Pegasus Podcast Co-Host Jen Tankel talks to Dr. Liberty Getman, DVM, DACVS, Equine Technical Services, a distinguished board-certified equine surgeon and sports medicine specialist, about how elite equine athletes are meticulously trained and cared for.

Learn the secrets behind maintaining a horse's health, addressing lameness, and optimizing performance, all while drawing parallels between human athletes and the athletic demands of the horses she treats.

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Every equestrian competitor knows, a great performance horse score requires the right balance of preparation, feel, and focus. It also requires a happy, healthy horse. Zoetis has been supporting horses, riders, and veterinarians for more than 70 years. With regenerative medicine devices like Pro-Stride APS, Zoetis is always by your side in the barn, down the centerline, and everywhere in between.

Be sure to Visit ZoetisEquine.com or follow @Zoetis Equine on Facebook and Instagram to learn more.

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Zoetis Equine Resources:

Blog by Dr. Getman on Caring for Elite Equine Athletes Competing on the World Stage

The Future of Equine Joint Management with Orthobiologics

Zoetis Equine Lameness Solutions

New Research Provides Clarity Around the Treatment of Equine Osteoarthritis

References in the Episode:

1. Linardi R, Dodson M, Moss K, et al. The effect of autologous protein solution on the inflammatory cascade in stimulated equine chondrocytes. Frontiers Vet Sci.
2019;6(64):1-9.
2. Bertone AL, Ishihara A, Zekas LJ, et al. Evaluation of a single intra-articular injection of autologous protein solution for treatment of osteoarthritis in horses. Am J Vet Res. 2014;75(2):141-151. doi: 10.2460/ajvr.75.2.141.
3. Muir R, Reisbig N, Baria M, et al. The concentration of plasma provides additional bioactive proteins in platelet and autologous protein solutions. The American J of Sports Medicine. 2019;47(8):1955-1963.

All trademarks are the property of Zoetis Services LLC or a related company or a licensor unless otherwise noted.
© 2024 Zoetis Services LLC. All rights reserved. PRS-00082

🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.

Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️

Ever wondered how a college side gig could morph into a full-time career as a leading social media influencer in the equestrian world?

Western sports and lifestyle mega-influencer, Nick Luciano, joins Pegasus App co-founder Sam Baynes on The Pegasus Podcast.

Check out the show highlights:

- The story behind Nick's video that became the 4th-highest viewed video on TikTok
- How platforms like TikTok and Instagram are reshaping the cowboy lifestyle
- The complexities of media rights in the equestrian world
- Nick's commitment to positivity, and his entrepreneurial ventures like Luciano Western Wear
- The significant impact of his mental health initiative "Club Bulletproof" and the challenges he faces in maintaining an inclusive, supportive community.

Get inspired by Nick’s innovative approach to content creation, community-building, and his resolve to revolutionize the equestrian industry through both social media and technology. This episode is packed with insights and inspiration for anyone passionate about Western sports and the cowboy lifestyle.

Before you listen...

Every equestrian competitor knows, a great performance horse score requires the right balance of preparation, feel, and focus. It also requires a happy, healthy horse. Zoetis has been supporting horses, riders, and veterinarians for more than 70 years. From regenerative medicine devices like Pro-Stride® APS, to expert-recommended Quest Gel® (moxidectin), Zoetis is always by your side in the barn, down the centerline, and everywhere in between.

Visit ZoetisEquine.com or follow us on Instagram and Facebook for more information on our expert-informed horse care solutions.

🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.

Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️

Pegasus App Co-Founder and Pegasus Podcast Co-Host Jen Tankel talks to Dr. Holly Helbig about her remarkable journey from the world of events to equine healthcare.

Gain a unique perspective on what it takes to thrive in the demanding field of equine veterinary medicine and biosecurity.

Dr. Helbig also provides practical advice for handling outbreaks in horse barns, emphasizing the importance of clear communication and standardized protocols.

If you’re passionate about equine health or involved in horse shows, this episode is packed with invaluable insights and actionable tips.

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Every equestrian competitor knows a great performance horse score requires the right balance of preparation, feel and focus. It also requires a happy, healthy horse. Zoetis has been supporting horses, riders and veterinarians for more than 70 years.

From Core EQ Innovator® and Fluvac Innovator® EHV-4/1 —vaccines that can be administered by your horses’ veterinarian—to a stall-side testing kit called Stablelab® that your vet can use to measure Serum Amyloid A levels in less than 10 minutes.

Be sure to Visit ZoetisEquine.com or follow @Zoetis Equine on Facebook and Instagram to learn more.

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Zoetis Equine Resources:

·      Checklist: Equine Vital Signs for Horses That Travel 

·      Video: Stablelab® EQ-1 Handheld Reader for Biosecurity

·      Horse Owner Blog: Show-Stopping Biosecurity: A Horse Show Veterinarian’s Personal Experience

·      Horse Owner Blog: Biosecurity: Trusted Protection. Fast Detection.

·      Veterinarian Blog: Show-Stopping Equine Infectious Diseases 

Zoetis Equine Products Mentioned:

·     Stablelab® EQ-1 Handheld Reader

·     Core EQ Innovator® 

·      Fluvac Innovator® EHV-4/1

Additional Resources: 

·      Biosecurity Guidelines from the American Association of Equine Practitioners

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🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.

Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️

This episode is brought to you by Kerrits Equestrian.

Pegasus Co-Founders Jen Tankel and Sam Baynes talk with the team behind Kerrits, arguably every rider's beloved apparel brand. 🥕

In this episode with Sara Florin, Vice President of Kerrits Marketing, and Mary Hallissey, Vice President of Kerrits Sales, we discuss:

• The founding story of Kerrits
• How Kerrits harnesses authenticity to stay visible in the online search arena 
• The significance of inclusive marketing that resonates with riders across disciplines and body types
• How to stay relevant in an industry full of new brands
• And more 🥕

🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.

Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️

Ted Stovin, the founder of EverythingCowboy.com, pulls back the curtain on the bull riding and rodeo worlds. 

Venture with us as we navigate the rich tapestry of cowboy culture and learn how individuals from farriers to former hockey players have carved out a niche in the modern rodeo scene, embracing an athleticism that's reshaping the identity of the Western world.

Strap in as we unravel the shifting economics of bull riding, where the infusion of media attention and savvy investments have catapulted the sport into the limelight. 

Delve into the growing phenomenon of bull ownership, and discover how celebrities like Larry the Cable Guy are getting in on the action. 

We also break down how the professional realm of this rugged sport balances the allure of prize money against the lucrative potential of sponsorships and merchandise, revealing the intricate financial ecosystem that fuels local rodeos and global spectacles alike.


In this episode, we discuss:

• Why there's so much prize money in the bull riding and rodeo worlds
• Celebrity involvement in the bull riding scene
• What the English world can learn from bull riding
• And more.

🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.

Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️

On today’s edition of The Pegasus Podcast, we are interviewing Jodi Lynch Findley, host of The Thriving Equine Professional Podcast.

After working at Zoetis for a decade, she founded her own brand called JodiSpeaksLife.

Through her brand, she gets invited to speak to college students all across the United States.

Jodi spotlights the value of real-world experiences and the critical role of networking as she narrates her ascent from a 'horse girl' to a professional speaker and mentor. 

In this episode, we discuss:

• Why young professionals are hungry for change.
• How to have a career in the equine space.
• The economic and political influence of the equine world.
• And more.

🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.

Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️

This episode is brought to you by Oughton.

On today’s edition of The Pegasus Podcast, we are interviewing the one and only Gabriela Reutter.

Gabriela is the #1 ranked female Chilean show jumper and is currently based in Wellington.

Jumping isn’t the only thing that Gaby is good at, she also has one of the largest social media followings collectively in the equestrian world.

When she’s not producing content for millions of people, Gaby works on her content and business, Lumiere Horses, and trains her lucky students.

Finally, and here’s the big one, Gaby is an ambassador of Pegasus. She’s helping us digitize the equestrian industry as we know it.

In this episode, we discuss:

• Gaby’s adjustment from Chilean show jumping to jumping at Wellington.
• How to fund your equestrian career using multiple revenue streams.
• What it took for her to grow a massive social media following.
• And more.

Before you listen, riders and horse lovers: carry your passion for horses beyond the barn aisle with equestrian-inspired luxury handbags from Oughton. 

Handmade from luxury leather and high-quality canvas, Oughton handbags combine subtle, in-the-know equestrian detailing, patented halter hardware, and classic silhouettes that only become more beautiful with time. 

Find your Oughton dream bag at Oughton.com and use code PEGASUS to save 20% off your first order.

🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.

Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️

This episode is brought to you by Zoetis.

When the trail shifts unexpectedly beneath your feet, it can lead you to a Hall of Fame career in the cutting horse industry, just ask Craig Morris. 

In this episode, we discuss:

• Craig's journey from being a student to a cutting horse aficionado
• Transitioning into the world of television and building Ride TV.
• The fragmentation of the industry and the hurdles of cable distribution that Ride TV faced.
• The future of equine content creation.
• And more.

Before you listen…every eventer knows, a great dressage score requires the right balance of preparation, feel, and focus. 

It also requires a happy, healthy horse. Zoetis (zoh-EH-tis) has been supporting horses, riders, and veterinarians for more than 70 years. 

From regenerative medicine devices like Pro-Stride APS, to expert-recommended Quest Gel, Zoetis (zoh-EH-tis) is always by your side in the barn, down the centerline, and everywhere in between. 

Visit ZoetisEquine.com or follow @Zoetis Equine on Facebook and Instagram to learn more.

🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.

Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️

This episode is brought to you by Zoetis.

Jim Greendyk did not grow up riding horses. Yet that didn't stop him from becoming one of social media's most vetted reining trainers.

Together with Pegasus Podcast cohosts Jen and Sam, Jim takes you through the remarkable narrative of a man who found his calling amongst horses, crafting an online space at ReiningMasterclass.com where fellow equestrians can hone their skills. 

Embarking on a quest for authenticity, we discuss the trials and triumphs of building a credible personal brand within the equestrian industry. 

We examine the landscape of online mentorship and the impact of content creation during a time as challenging as the pandemic. 

Join us as we share insights into the commitment behind the curtain, and how Jim's YouTube channel and social media ventures have transcended mere passion projects, evolving into an influential digital presence with a global reach.

Lastly, we touch on the ethos of community within the horse training world, where Jim's masterclasses become a nexus for connection and education. Reflecting on the social media marketing strategies that have transformed how enthusiasts interact and learn, this episode is a testament to the power of genuine engagement. 

In this episode, we discuss:

• Why investing thousands a month in Instagram marketing can be worth it.
• How social media success doesn't grow overnight when it seems it does.
• Why Jim shares so much training for free.
• And more.

Before you listen…Zoetis is always by the side of horses and their caregivers with products like Dormosedan Gel®. 

Did you know that you can help calm your anxious, excited and fidgety horse for bandaging, body clipping, first time turnout after stall rest, farrier work and more? 

Speak with your veterinarian to learn more about how this oral sedative prescription may help. 

Visit ZoetisEquine.com or follow us on Instagram and Facebook for more information on our expert-informed horse care solutions.

🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.

Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️

Zoe Quin is the founder and CEO of WonderHorse, a platform for the Chinese equine community.

In the aftermath of COVID, Zoe brings compelling insights into the resilience and transformation of this niche yet burgeoning sector.

From the adaptability of equestrian clubs to the unwavering passion of China's middle and upper classes for horse riding, our discussion unpacks the trends that define the current landscape. 

Wonder Horse's strategic pivot from consumer-facing services to B2B consulting emerges as a beacon for foreign brands seeking to navigate the intricacies of Chinese market entry, guided by Zoe's expertise.

Zoe shares her observations on the disciplines captivating China's riders, revealing the dominance of jumping, the ascent of dressage, and the nuanced popularity of eventing, set against its international victories.

In this episode, we discuss:

• The tug-of-war between the prestige of European equestrian brands and the emerging local alternatives vying for attention
• The evolution of sporting preferences in China
• The soaring demand for foreign trainers and their irreplaceable presence in Chinese equestrian clubs
• And more.

🐴 This episode is brought to you by Pegasus, the first modern event management system that makes it easy to host and run equestrian events. Sign up for early access at www.thepegasus.app.

Be sure to follow Pegasus on LinkedIn, Instagram, Facebook, TikTok and subscribe to The Oxer, the #1 weekly newsletter for global equestrian industry happenings. 🗞️