Everybody wants to buy but nobody wants to be sold. This is human nature. This is probably even true of you. While you were shopping, have you ever told a store clerk who offered to help that you were just looking around? In most cases you did need help but because of human nature you wanted to figure it out yourself. There are probably a million reasons why you may have said no to assistance from the clerk, but you ultimately did it because you didn't want to be sold. Roger, Chris and Zach discuss the psychology behind this human behavior and what you need to do as a sales professional to come alongside your prospective clients and get more sales.