Perennial Seller - by Ryan Holiday

'The art of making and marketing work that lasts'

This book is all about putting in the time and effort and energy into making something that is really really good, and then getting it out into the world. It's about making something 'perennial', something that will last for decades and still be selling in the future, not putting together some low-quality garbage and a flash-in-the-pan scammy marketing campaign to sell a lot of copies in a quick amount of time and then it dies. This is the perfect book to read to balance out some other ideas around hustle and shipping and minimum viable product and the like. If you want to make something great, this book is a must-read.

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