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PERSONAL BRANDING ESSENTIALS ON LINKEDIN.

This is a special Personal Branding BONUS EPISODE of YOUR CAREER podcast. On YOUR CAREER Podcast, I interview professionals who have made amazing career changes, and a little while ago, in episode 125, I interviewed a very special lady, who has since become one of my dear friends and co-host of the popular LinkedIn Local Sydney networking events in Sydney.  

Jillian Bullock is the LinkedIn Ninja Down Under who specialises in helping businesses to grow by leveraging the power of LinkedIn.  As I specialise in helping professionals to build their brand on LinkedIn to progress in their careers, this was a partnership that was destined to happen!

Not only do we co-host the popular #linkedinlocal Sydney events at The Executive Centre at Barangaroo in Sydney (during non-Covid-19 days), we decided to partner together to create and launch another podcast: LINKEDIN TO JACK AND JILL!  

I’m often called Jane ‘Jacko’ Jackson and Jillian is known as Jillian ‘don’t call me Jill’ Bullock, so the name of our LinkedIn podcast came quite naturally – "LinkedIn to Jack and Jill".  

This podcast has become hugely popular and you can subscribe on iTunes or follow us on Spotify too as we provide top LinkedIn tips in every episode PLUS expose the good, the bad and the downright funny side of LinkedIn too.  

 As the Coronavirus has hit us globally and most of us are working from home, practicing self-isolation as I record this episode, there has never been a better time to ensure your FUTURE SUCCESS by building and leveraging your PERSONAL BRAND on LinkedIn. 

Today I’m sharing episode 9 of LinkedIn to Jack and Jill focusing on Personal Branding for career success and Business Branding for business growth.
 
Before you can project an authentic personal brand, you MUST understand who you are, what your business represents, and before you can build that brand, you must also identify:
 

1. Your Hidden Image
2. Your Assumed Image
3. Your Visual Image
4. Your Experienced Image
5. Your Proven Image over time.

I discuss this in detail in this episode, so you will gain personal clarity and lay a solid foundation for successful career development. With this understanding, you can pull it all together to build your brand.
 
Using the same principles, Jillian leverages her marketing background to focus on how businesses can successfully build their brand on LinkedIn.
 
We provide so many takeaways that are pure gold! 

If you enjoyed this podcast, subscribe to YOUR CAREER Podcast on iTunes so you don’t miss an episode.

 >>>  For career clarity and confidence, download Jane's career resources at janejacksoncoach.com 

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