In this episode, we sit down with Amy Franko to explore how modern sellers can balance personalization with efficiency in today's tech-heavy sales world. From redefining what "making sales social" means to building long-term relationships, Amy shares actionable insights on using AI (Artificial and Advisory Intelligence), spotting patterns, slowing down outreach to speed up results, and creating compelling solutions that truly resonate with buyers. If you're ready to ditch the spray-and-pray approach and get intentional about your sales strategy, this one's for you.