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Deep Dive: OpenAI is introducing advertising into ChatGPT. 

The company says it won’t sell user conversations or allow ads to influence answers, but history suggests platforms rarely stay neutral once money enters the chat. 

In this episode of The Briefing, Chris Spyrou speaks with senior lecturer in business information systems at the University of Sydney, Raffaele Ciriello about why these ads are more dangerous than others on socials and whether this is the beginning of the familiar slide from useful tool to profit-driven platform. 

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