In today's episode, we are breaking down how to break up with a brand and gracefully eliminate it from our stores. There are many reasons why you may choose to stop carrying certain brands in your stores, from quality changes to core value differences.
We're talking about:
- Product recalls, company acquisitions, ingredient changes, product discontinuation, and more
- How to determine whether or not brand exclusivity is a good fit
- Assessing customer interest and phasing out slow-selling brands in favor of better-selling products
- Announcing brand and product eliminations in your store
- Gracefully ending a retailer-brand relationship
- And so much more!
"As the music of the market changes, so, too, must our steps. It's not a betrayal, but an evolution of our dance: a step towards a future we craft with intention."
- Sherry Redwine
Connect with the Pet Shop Girls!
Find us everywhere: https://linktr.ee/petshopgirls
Connect with Carly (House of Paws):
https://www.instagram.com/houseofpawsboutique
https://www.tiktok.com/@houseofpawsboutique
https://www.facebook.com/houseofpawsboutique
Connect with Sherry (Odyssey Pets):
https://www.facebook.com/odysseypets
https://www.instagram.com/odysseypets
https://linktr.ee/odysseypetsdallas
Connect with Pet Product News:
https://www.petproductnews.com/
https://www.facebook.com/PetProductNews