Summary Who is your 'ideal client?' Have you ever tried to figure that out? It can really help your sanity and your business when you know exactly who you want your client to be. Today we discuss the 'ideal client', what that means, who that is, and the questions to ask when figuring it out.

Topics on this episode:

• What is an ideal client?
• Who is your ideal client?
• Marketing to your ideal client
• Keeping your ideal client
• What to Expect from the Game Changers Summit, with Natasha O'Banion

Main take away? Doing a little introspection will go a long way to figuring out who you want to work with!

Links Check out the Game Changers Summit!

Read the full transcripts here

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Give us a call: 636-364-8260

Check out our pet sitter resources

Email us: [email protected]

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Sponsored By:

• Pet Sitters Associates Promo Code: Confessional

Support Pet Sitter Confessional

Summary

Today's episode is two interviews, one with Amber, owner of Atta Boy! Animal Care, and the other with Mary Beth, owner of Auntie M Pet Care. They talk about what the hiring process has been like through Covid, how their processes have changed, and how the job pool applicant is different now than it was previously.

Topics on this episode:

• How you handle staff during Covid
• How has the hiring place changed?
• What is the applicant pool like?
• Advice for other's interested in hiring

Main take away? Get a process in place for hiring that will get applicants you actually want!

Links Read the full transcripts here

Atta Boy! website

Email Amber

Amber's previous episode

Follow Mary on Instagram

Check out Auntie M's website

Mary Beth Benton's provious episode

Consider supporting the show

Give us a call: 636-364-8260

Check out our pet sitter resources

Email us: [email protected]

Follow us on: Instagram, Facebook, Twitter

Subscribe on iTunes, Spotify, Google, Stitcher, & TuneIn

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Brought to you by Time to Pet. Go to timetopet.com/confessional for 50% off your first 3 months.

Summary:

Many of us talk about looking into new service areas, few of us start up a new area hundreds of miles away. Michelle Sabia, from Paws & Claws Pet Sitting and Dog Walking Services, talks about why she started services in Connecticut while living in Arizona, and how she's made it work. From getting connected to the local community, to remote staffing and management, Michelle encourages us to learn from others and have a support system.

Topics on this episode:

• What 'Heart-Centered Pet Sitters' means
• Importance of local community
• Starting services in Connecticut
• Remote staffing
• Remote management

Main take away? We all have goals and dreams, so have a support system and just DO IT.

Links Check out her website:

She's on Facebook too!

Read the full transcripts here

Consider supporting the show

Give us a call: 636-364-8260!

Check out our pet sitter resources

[Email]([email protected]) us!

Follow us on: Instagram, Facebook, Twitter

Subscribe on iTunes, Spotify, Google, Stitcher, & TuneIn

Sponsored By:

• Time to Pet Promo Code: 50% off first 3 months

Support Pet Sitter Confessional

Summary: Today is all about what success looks like in our business and personal life. We break down the definition of success and areas in our lives where it applies. We also talk about the danger of comparing ourselves to others and how that wrecks our ability to focus on our business. Natasha is back with a great answer to the question, "How do I start up a business in a new area?"

Topics on this episode:

• What success ISN'T
• Success and happiness
• Areas of success
• Success and confidence
• Dangers of Comparison
• Natasha's 'Ask a Pet Biz Coach'

Main take away? Stop comparing yourself to others!

Links Check out the Game Changers Summit

Our Episode on Staying Content (102) and Goals (77)

Read the full transcripts here

Consider supporting the show

[Give us a call: 636-364-8260!](tel:+16363648260)

Check out our pet sitter resources

Email us at: [[email protected]]([email protected])

Follow us on: Instagram, Facebook, Twitter

Subscribe on iTunes, Spotify, Google, Stitcher, & TuneIn

Sponsored By:

• Automated CEO Promo Code: PSC20 for 15% off
• Pet Sitters Associates Promo Code: Confessional

Support Pet Sitter Confessional

Links:

• 102- Staying Content - Pet Sitter Confessional
• 077- Reassessing 2020 Goals - Pet Sitter Confessional
• Resources — Pet Sitter Confessional

Brought to you by Time to Pet. Go to timetopet.com/confessional for 50% off your first 3 months.

Summary: Marissa LeJune, owner of Tail Swaggers, joins the podcast! Marissa shares what her first three years in business have been like, the important role a coach played in her life, and what it's like running her business with the help of her daughter.

Topics on this episode:

• Why she rebranded after three years
• The role her coach has played in her life
• What does 'luxury' mean to her
• Her professional dog petter
• Lessons she's learned

Main take away? Know your clients and how to market to them, seek out help if you need.

About our guest: Marissa LeJune, owner of Tail Swaggers LLC located in Fort Worth Texas has been a full time mom & Petprenuer for a little over 2 years now. Her passion has been providing top luxury pet care day in and day out. She is passionate about providing Tail-wagging happiness to your dog and is a huge believer in learning from your mistakes, and obstacles in your past to help build your confidence to push you to the next level. With the help of her business mentor Joe Winters Jr. she has high hopes for continuing to grow her business in the near future.

Links How to reach Tail Swaggers:

• [Website](www.tailswaggers.org)
• Instagram: @Tail.Swaggers
• Facebook: @TailSwaggersLLC
• E: [email protected]

Reach Marissa LeJune

• E: [email protected]
• Insta: @MarissaLeJune

Marissa's Business Coach: Joe Winters Jr.

• Insta: @JoeWintersJr
• E: [email protected]

Easy Busy Pets referral code

• Just send me an email at [email protected] stating you're interested in their website and ill be happy to refer you over to them so you can get started!

Read the full transcripts here

Consider supporting the show

[Give us a call: 636-364-8260!](tel:+16363648260)

Check out our pet sitter resources

Email us at: [[email protected]]([email protected])

Follow us on: Instagram, Facebook, Twitter

Subscribe on iTunes, Spotify, Google, Stitcher, & TuneIn

Sponsored By:

• Time to Pet Promo Code: 50% off first 3 months

Support Pet Sitter Confessional

There are thousands of pet care providers across the world so, many times we are left wondering how we can set ourselves apart from the pet sitter down the street. On this episode we dive into what it looks like to make yourself stand out in this industry.

Topics on this episode:

• Services you offer
• Your website
• Customer Service
• Causes you're involved in
• Products you sell
• Community Involvement
• Your Marketing
• SSS Game Changers Summit

Main take away? People buy from people, so help your clients get to know YOU!

Links

Check out the Game Changers Summit!!

Read the full transcripts here

[Give us a call: 636-364-8260!](tel:+16363648260)

Check out our pet sitter resources

Email us at: [[email protected]]([email protected])

Follow us on: Instagram, Facebook, Twitter

Subscribe on iTunes, Spotify, Google, Stitcher, & TuneIn

Sponsored By:

• Automated CEO Promo Code: PSC20 for 15% off
• Pet Sitters Associates Promo Code: Confessional

Support Pet Sitter Confessional

Summary Self-care is a big topic and one that Nicole Ryan joins us to break down. She shares the lessons she's learned from running her business, the importance of setting boundaries, and understanding your mindset. Nicole also discusses when to walk away and the power of routines in our daily lives.

Topics on this episode:

• Why self-care is so hard
• Getting out of your own way
• First steps to a healthy self-care journey
• Understanding Mindset
• Recommended resources

Main take away? A healthy self-care journey starts with understanding why we think, behave, and believe the way we do. It's a process of self-discovery!

Links Get connected with Nicole: [email protected]

Check out her website

Facebook

Mel Robbins Take Control of Your life

The One Thing and the book

The Power of Habit

The Gifts of Imperfection

Self-Care 101: A Guide to Nourish and Flourish Team YOU

Clearing Emotional Clutter

Banish Your Inner Critic

Dealing with Chaos

Books to read!

Myers Briggs

Read the full transcripts here

[Give us a call: 636-364-8260!](tel:+16363648260)

Check out our pet sitter resources

Email us at: [[email protected]]([email protected])

Follow us on: Instagram, Facebook, Twitter

Subscribe on iTunes, Spotify, Google, Stitcher, & TuneIn

Sponsored By:

• Time to Pet Promo Code: 50% off first 3 months

Support Pet Sitter Confessional

Summary This episode is about being content and knowing why we do what we do. In business, we can get pushed by outside influences to do things we may not want to. Staying grounded and aligned with our business mission and purpose takes practice, but will help us feel content in our business and personal life. Natasha answers, "How do I refresh my business?"

Topics on this episode:

• Staying grounded in business
• Staying content
• Some updates about Facebook ads and content filters
• Natasha O'Banion Ask a Pet Biz Coach

Main take away? Stop giving control of your business away to others, and keep it aligned with your values.

Links Read the full transcripts here

Consider supporting the show

[Give us a call: 636-364-8260!](tel:+16363648260)

Check out our pet sitter resources

Email us at: [[email protected]]([email protected])

Follow us on: Instagram, Facebook, Twitter

Subscribe on iTunes, Spotify, Google, Stitcher, & TuneIn

Sponsored By:

• Automated CEO Promo Code: PSC20 for 15% off
• Pet Sitters Associates Promo Code: Confessional

Support Pet Sitter Confessional

Summary On episode 101, Elise Proctor, owner of Canine Company, shares how her experiences with her own reactive dogs shaped her pet care business. Elise started her own training groups to be more inclusive and welcoming to owners of reactive dogs, and works hard to meet and set proper expectations with her clients. She also wrote a book about her best stories of being a dog walker to help shine the light on the life a pet sitter.

Topics on this episode:

• Her history with reactive dogs
• How she handles off-lead walks
• Covid in South Lancaster
• Her Book! Waggy Tales: An Adventure into Dog Walking
• Favorite tools and equipment

Main take away? Use your own experiences to drive both the services and passion you bring to your business.

Links Her website

Read the full transcripts here

Consider supporting the show

[Give us a call: 636-364-8260!](tel:+16363648260)

Check out our pet sitter resources

Email us at: [[email protected]]([email protected])

Follow us on: Instagram, Facebook, Twitter

Subscribe on iTunes, Spotify, Google, Stitcher, & TuneIn

Sponsored By:

• Time to Pet Promo Code: 50% off first 3 months

Support Pet Sitter Confessional

This podcast is sponsored by Pet Sitters Associates. Pet Sitter Confessional listeners can get a discount when joining by clicking membership Pet Sitter Confessional discount code Confessional at check-out to get $10 off today. Check out the benefits of membership and insurance at petsitllc.com.

Summary We cannot believe we are celebrating 100 episodes! What an awesome journey it's been, so far. We reintroduce ourselves and then dive into some great listener questions. Natasha O'Banion answers, "How do I provide promotion opportunities for my employees?"

Topics on this episode:

• 100 Episodes!!!
• Re-introducing ourselves
• Q&A
• Natasha O'Banion Ask a Pet Biz Coach

Main take away? THANK YOU for listening and supporting us and start getting those policies in place that will help YOU run your business.

Links Read the full transcripts here

Consider supporting the show

[Give us a call: 636-364-8260!](tel:+16363648260)

Check out our pet sitter resources

Email us at: [[email protected]]([email protected])

Follow us on: Instagram, Facebook, Twitter

Subscribe on iTunes, Spotify, Google, Stitcher, & TuneIn

Sponsored By:

• Automated CEO Promo Code: PSC20 for 15% off
• Pet Sitters Associates Promo Code: Confessional

Support Pet Sitter Confessional