Peta Murgatroyd shares how the discipline she built on Dancing With the Stars became the foundation for her second act as a beauty founder. Joining Lindsay Pinchuk in this episode, she opens up about what it really takes to move from the stage to the boardroom and why she refused to stay in one lane. 

What happens when passion collides with persistence? For Peta, it meant turning years of frustration with self-tanning products into Peta Jane Beauty, a brand known for clean formulas and professional results. She talks about early missteps, rebuilding from scratch, and figuring out how to run a company while raising three kids. 

How do you keep going when self-doubt creeps in? What does it take to lead with both grit and grace? Peta’s journey is an honest look at the growing pains behind real success and a reminder that starting over can be one of the most powerful moves you make.

Episode Breakdown:

00:00 Peta Murgatroyd’s Founder Story

03:12 From Dancer to Entrepreneur

07:05 The Frustration That Sparked Peta Jane Beauty

09:46 Launching and Rebranding the Business

12:09 Research, Development, and Lessons Learned

17:43 Bringing Peta Jane Beauty to Market

22:12 Balancing Motherhood and Entrepreneurship

29:10 Preparing for Life After Dancing With the Stars

33:33 The Biggest Business Lesson: Inventory and Growth

36:52 Overcoming Self-Doubt and Finding Confidence

40:15 Peta Murgatroyd’s Advice for New Entrepreneurs

Connect with Peta Murgatroyd:

Follow Peta on Instagram 

Follow Peta on TikTok 

Follow Peta Jane Beauty on Instagram

Follow Peta Jane Beauty on TikTok 

Here are the links to this week's FoundHer Faves:

Snooze Fest by Jayne Havens

FabFitFun

Jill Lawlor Creative

ThirdLove Unlined Minimizer Bra

Emily Schneider, Visual Storyteller

Follow Lindsay @dearfoundher on Instagram

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