Scaling a business while keeping the core values intact can feel like a delicate balancing act. As things grow, it’s easy for the original culture to get lost in the shuffle or become diluted. The key is being intentional about the people you bring on board and ensuring everyone aligns with the mission. Staying true to your roots often means constantly checking in with what made the business special in the first place and protecting that, even as the company expands.

Pete Roberts is the visionary behind Origin, a company dedicated to revitalizing American manufacturing and the American Dream. With a background steeped in the principles of Jiu-Jitsu, Pete has applied the lessons of timing and resilience to the world of business, sharing his insights in an upcoming book. Today, Pete shares his leadership career, discussing the challenges of maintaining a strong company culture while scaling his two businesses, Origin and Jocko Fuel. Join in as young leaders pose inquiries about life, personal development, and beyond!

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The key to success lies in balancing a strong commitment to core values with the flexibility to adapt strategies as market conditions change. By staying true to what matters most, while also being open to innovation, businesses can remain resilient through uncertain times. Empowering employees is also crucial, as it fosters a sense of ownership and drives collective growth. This ensures long-term stability and growth, even in the face of challenges.