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Peter Cuneo is a renowned American business executive best known for orchestrating one of the greatest corporate turnarounds in history as President and CEO of Marvel Entertainment. He rescued Marvel from bankruptcy in the late 1990s and transformed it into a global entertainment powerhouse that Disney ultimately acquired for $4.3 billion—delivering massive returns to shareholders and cementing his reputation as one of America's elite turnaround specialists. With senior leadership roles at major brands including Clairol, Black & Decker, and Remington, Cuneo has built a legendary career revitalizing struggling companies into category leaders through strategic vision, disciplined execution, and a proven track record of creating extraordinary value.

➡️ Show Links

https://www.linkedin.com/in/peter-cuneo/ 

https://www.petercuneo.com/ 

➡️ Podcast Sponsors

Hubspot - https://hubspot.com/  

ShipStation - https://www.shipstation.com/ (Code: SuccessStory)

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Monarch Money - https://www.monarchmoney.com (Code: Success)

Claude - https://claude.ai/success 

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Think Big, Buy Small Podcast - https://link.chtbl.com/B2cH36AX?sid=SuccessStory 

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➡️ Talking Points

00:00 – Intro

01:15 – The War Experience That Redefined Risk

17:38 – Are Leaders Born or Made?

23:47 – Sponsor Break

28:22 – Why Great Leaders Stay Curious

33:13 – Are We Losing Our Curiosity?

37:03 – Raising Successful Kids in 2025

42:09 – The Best People to Learn Leadership From

44:20 – Leadership Advice for 25-Year-Olds

46:35 – Sponsor Break

49:28 – Knowing Which Lessons to Keep—or Forget

53:17 – Early Signs a Company’s Failing

56:33 – The Power of Thinking Like an Outsider

1:01:12 – The Bold Bets That Transformed Marvel

1:07:08 – Smarter Decisions and Risk Taking

1:11:49 – Peter Cuneo’s Final Lesson for His Son