Sign up to save your podcasts
Or
Share Pharma marketing: why there's so much of it and why it needs to change, with John Kenny of Intouch
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Pharma marketing: why there's so much of it and why it needs to change, with John Kenny of Intouch
Pharma should treat patients like Nike treats athletes. So says John Kenny, Head of Strategic Planning at pharma agency, Intouch Group. He shares what he sees as opportunity for planners and strategists to reframe the category, worldwide.
View all episodes
By Fergus O’Carroll
4.7
4545 ratings
Pharma should treat patients like Nike treats athletes. So says John Kenny, Head of Strategic Planning at pharma agency, Intouch Group. He shares what he sees as opportunity for planners and strategists to reframe the category, worldwide.
More shows like On Strategy Showcase
View all
Acquired
4,679 Listeners
The Knowledge Project
2,705 Listeners
Coaching for Leaders
1,458 Listeners
Founders
2,167 Listeners
The Diary Of A CEO with Steven Bartlett
8,380 Listeners
Worklife with Adam Grant
9,162 Listeners
Nudge
179 Listeners
The CMO Podcast
350 Listeners
Uncensored CMO
48 Listeners
Another Podcast
63 Listeners
The WARC Podcast
10 Listeners
Marketing Against The Grain
356 Listeners
The Debrief
45 Listeners
HBR On Strategy
78 Listeners
Aspire with Emma Grede
622 Listeners