Phil Byrne is Onboarding & Activation Lead at Intercom and in this episode we look at how you can turn your new users into long-term paying customers. Phil talks us through the Intercom playbook for onboarding & activation, including:

- Why you should build multiple onboarding flows based on user intent

- How Intercom productises their “aha moment” and how Phil and the team help users reach it

- How to maintain communication after a trial is complete to boost free to paid conversions

- The way Intercom’s onboarding team works with marketing to ensure they’re delivering right fit users

Links:

Intercom >> https://www.intercom.com/

Start With Why >> https://www.goodreads.com/book/show/7108725-start-with-why

Inside Intercom Blog >> https://www.intercom.com/blog/

Follow Phil on Twitter >> twitter.com/noisey_music

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Advance B2B >> www.advanceb2b.com

Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub

Follow Edward on Twitter >> twitter.com/NordicEdward