In this episode, Reeta and Seija sat down with Pinja Virtanen, Marketing Manager at Swarmia; a fast-growing company founded just 3 years ago. In the past 6 months alone, Swarmia doubled its customer count and MRR.

What makes Pinja’s journey particularly interesting is her eclectic experience. Before Swarmia, Pinja worked as a Content Marketing Strategist at Advance B2B, and she was also in charge of Demand Gen later at Supermetrics. With both in-house and agency experiences, she became the first marketing hire at Swarmia.

We invited her to hear her thoughts on what it's like to start as the first marketer in a fast-growing company.

During the episode, you’ll hear about:

- What motivated Swarmia to hire their first marketer

- How Pinja onboarded herself to create her role

- What she decided to focus on at first (and why)

- How to prioritize when there’s so much you want to do

- How to experiment pragmatically to get relevant results

- Pinja’s views on the eternal “hire a Generalist vs. Specialist” debate

Happy listening!

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Claim your free SaaS marketing assessment from Advance B2B >> www.advanceb2b.com/tgh

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Visit Advance B2B >> www.advanceb2b.com

Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub

Follow Reeta on Twitter >> twitter.com/rhtoivanen

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Visit Swarmia >> swarmia.com/

Follow Pinja on Twitter >> twitter.com/pinjaerika

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Book recommendation:

Founder Brand: Turn Your Story Into Your Competitive Advantage by Dave Gerhardt >> https://www.goodreads.com/en/book/show/60227444-founder-brand