In this week’s episode of the Venue RX podcast, our host Jonathan Aymin sits down with Gabby Pinkerton, a wedding planner and Pinterest expert, to discuss the importance of using Pinterest as a strategic marketing tool for wedding industry professionals. Gabby shares tips and insights on how to use the platform effectively, including the use of text overlay on images, consistency in posting, and the benefits of using a scheduling app like Tailwind. She also discusses best practices for venues on Pinterest, such as mentioning their location and creating seasonal boards. Gabby emphasizes the importance of using Pinterest as a way to attract out-of-state couples and cross-promote content with other wedding professionals.

About Our Guest: 

Gabby Pinkerton is the Founder and a lead planner at ‘Cause We Can Events. She started this company in 2012 in the hopes of producing events for causes. She  worked for a few non profits, planned some yoga festivals and wonderful dinner galas but she felt there was a bigger need in the wedding and events industry. She loved the idea of being in nature and celebrating love under the stars. This is where she started specializing in adventurous, outdoor, destination weddings for couples who love to travel, wander and get inspired by nature. 

She was born and raised in beautiful Montreal, Canada, and was surrounded by nature’s beauty early on. Wanting to discover the West Coast, she moved to Manhattan Beach in 2010 and founded ‘Cause We Can Events shortly after. For 3 years she and her husband  lived on a boat and it was truly the best and most adventurous time of their lives. Most recently, they  bought their first home in Nashville, TN where she can be surrounded by lakes and trees again! 

After playing around with Pinterest for her own wedding planning company, Cause We Can Events, and realizing it was an underutilized yet incredibly powerful tool for wedding pros, Gabby decided to start sharing her knowledge with vendor friends. Over the last 3 years of using Pinterest for her Business she has booked her biggest paying wedding clients and she can show you how to do the same! 

Find Her Here: 

Planning Business 

Website: https://causewecanevents.com/

Email: [email protected]

Tel: 323-919-2477

Instagram: https://www.instagram.com/causewecanevents/

Pinterest: pinterest.com/causewecanevents

Facebook: https://www.facebook.com/causewecanevents/

Pinterest Business 

Website: https://gabbypinkerton.com/

Facebook: https://www.facebook.com/groups/pinterestforweddingpros

Pinterest: https://www.pinterest.com/gabbypinkertonco/

Instagram: https://www.instagram.com/gabbypinkerton/ 

Youtube: https://www.youtube.com/c/GabbyPinkerton