In 1953, James Watson and Francis Crick introduced the world to their new discovery: the double-helix DNA structure. This so-called "secret of life" was widely considered the most important scientific discovery of the 20th Century.

Their presentation won them a Nobel Prize. The most striking part of the pitch? It was only 5 minutes long. That was the COMPLETE presentation - introducing the secret of life, presenting their scientific discovery, explaining all of the need-to-know-details, showing how it works.

You need to pause and consider for a moment. If these two blokes can explain the greatest innovation of the 20th Century in under 5 minutes, why do you think you need to book in hour-long meetings to present your report or pitch your new business idea to investors??? There’s clearly something wrong with the way most people are pitching their ideas.

If you need to sell something as part of your job (a product, a service, an idea), then it’s worth taking the time to learn how to do it properly. And when you really think about it, almost everyone is pitching SOMETHING, no matter how large or small, every single day. That initial pitch is less than 1% of the entire time and energy you need to invest into a project, but it is probably the most important 1% - that first presentation of your idea is what can either drive it forward, or see it slaughtered on the spot.

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