In this episode of the Flourish Academy podcast, Heather Lahtinen dives into the often-debated topic: is photography a luxury or a necessity? She unpacks the beliefs that may be holding photographers back in their businesses, explores how mindset shifts can revolutionize your approach to marketing, and provides actionable tips for showing up in a service-oriented way. Whether you're struggling with self-doubt or hesitant to market yourself, this episode will empower you to embrace your value and cultivate the energy needed to connect with clients confidently.

Show Notes:

• Why many photographers see their work as a luxury and how this impacts their business.
• The distinction between "get energy" and "serve energy" and how it affects your marketing efforts.
• A real-life coaching story that demonstrates how shifting beliefs can lead to breakthroughs.
• Practical steps to reframe your thoughts about photography's value.
• The three-step marketing framework: Meet people, tell them you're a photographer, and make an offer.

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