In this eye-opening episode, Heather Lahtinen delivers a powerful masterclass on what she calls "Financial Fortune Telling"—the habit of assuming what clients will (or won't) spend based on their appearance, lifestyle, or words. Spoiler alert: it's not helping you. In fact, it's holding you back.

She breaks down how these assumptions originate from your own beliefs about money, and how they sabotage your confidence, your service, and ultimately, your sales. Heather shares real-life stories, practical mindset shifts, and five steps to help you drop the judgment, stop playing mind reader, and start showing up as the empowered business owner your clients deserve.

This is a must-listen for every photographer who wants to shift from scarcity to service and grow a thriving, values-based business. Show Notes:

• How your assumptions about money are actually projections of your own beliefs
• 5 tools to drop judgment and embrace service-based selling
• Reframe that will change how you think about every inquiry
• Why "the less you assume, the more you sell" might be your new business mantra

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